We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...

We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...

In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...

In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...

The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...

The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...

Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...

Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...

What Does “Suspicious Traffic” Even Mean? Prompted by my request to get his take on that particular study, reported on here, the...

What Does “Suspicious Traffic” Even Mean? Prompted by my request to get his take on that particular study, reported on here, the...

Suspicious web activity increased for both web and mobile advertising in the second quarter of 2013 according to the company’s latest Bot...

Suspicious web activity increased for both web and mobile advertising in the second quarter of 2013 according to the company’s latest Bot...