We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...

We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...

In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...

In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...

In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...

In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...

The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...

The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...

Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...

Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...