Fahad HApr 28, 20165 min readHow to protect yourself against ad fraudWe have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...
Fahad HApr 28, 20165 min readHow to protect yourself against ad fraudWe have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...
Fahad HMar 3, 20165 min readWho Should Be Responsible For Stopping Programmatic Ad Fraud?In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...
Fahad HMar 3, 20165 min readWho Should Be Responsible For Stopping Programmatic Ad Fraud?In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...
Fahad HNov 9, 20154 min readWhy Programmatic Advertising Fraud ExistsIn my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...
Fahad HNov 9, 20154 min readWhy Programmatic Advertising Fraud ExistsIn my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...
Fahad HSep 28, 20156 min readThe Many Faces Of Programmatic Ad FraudThe topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...
Fahad HSep 28, 20156 min readThe Many Faces Of Programmatic Ad FraudThe topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...
Fahad HOct 16, 20133 min readDisplay Is The New Search: A Familiar Battle With FraudMany industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...
Fahad HOct 16, 20133 min readDisplay Is The New Search: A Familiar Battle With FraudMany industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...
