In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...

In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...

Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show...

Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show...

Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in...

Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in...

At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read...

In this complex and fragmented marketing landscape where a consumer’s purchasing journey moves from desktop to mobile to offline...

In this complex and fragmented marketing landscape where a consumer’s purchasing journey moves from desktop to mobile to offline...

While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their...

While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their...

For several decades, modeling cross-channel marketing impact was synonymous with marketing mix (“top-down”) models. However, with the...

For several decades, modeling cross-channel marketing impact was synonymous with marketing mix (“top-down”) models. However, with the...

Since the beginning of advertising itself, attribution — the science of measuring advertising effectiveness — has challenged marketers....

Since the beginning of advertising itself, attribution — the science of measuring advertising effectiveness — has challenged marketers....

Image via Shutterstock Attribution is one of the most heavily discussed and debated topics among digital marketers. Interestingly, a...

Image via Shutterstock Attribution is one of the most heavily discussed and debated topics among digital marketers. Interestingly, a...

While 2012 isn’t entirely behind us just yet, many exciting things have happened in the digital space over the last twelve months that...