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Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and...
Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and...
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP —...
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP —...
In this post, I’ll touch on a basic way to look at those CLV numbers in AdWords for those conversions you are currently monitoring:...
In this post, I’ll touch on a basic way to look at those CLV numbers in AdWords for those conversions you are currently monitoring:...
Google’s Shared Endorsements Ads Expand On Friday, Google announced that it would be expanding the use of “Shared Endorsements” in ads....
Google’s Shared Endorsements Ads Expand On Friday, Google announced that it would be expanding the use of “Shared Endorsements” in ads....
A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more...
A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more...
Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are? Despite massive...
Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are? Despite massive...
Google has confirmed that it has begun work to encrypted all searches, even for those who aren’t logged into Google. Our story on our...
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now...
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now...
Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the...
Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the...
Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain...