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The Future Of Paid Search (From A Data Perspective)
Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and...

The Future Of Paid Search (From A Data Perspective)
Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and...

Is AdSense For Mobile Apps Ruining Your Google Display Network Results?
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP —...

Is AdSense For Mobile Apps Ruining Your Google Display Network Results?
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP —...

Identifying Customer Lifetime Value Trends In AdWords
In this post, I’ll touch on a basic way to look at those CLV numbers in AdWords for those conversions you are currently monitoring:...

Identifying Customer Lifetime Value Trends In AdWords
In this post, I’ll touch on a basic way to look at those CLV numbers in AdWords for those conversions you are currently monitoring:...

No, Eric Schmidt’s Face Isn’t All Over Google+ In Protest Over Shared Endorsement Ads
Google’s Shared Endorsements Ads Expand On Friday, Google announced that it would be expanding the use of “Shared Endorsements” in ads....

No, Eric Schmidt’s Face Isn’t All Over Google+ In Protest Over Shared Endorsement Ads
Google’s Shared Endorsements Ads Expand On Friday, Google announced that it would be expanding the use of “Shared Endorsements” in ads....

The Future Of Online Analytics: New AdWords Estimated Cross-Device Conversions
A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more...

The Future Of Online Analytics: New AdWords Estimated Cross-Device Conversions
A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more...

Remarketing For Search: Approaching The Promise Of Digital Marketing
Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are? Despite massive...

Remarketing For Search: Approaching The Promise Of Digital Marketing
Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are? Despite massive...

Here Comes “100% Not Provided,” As Google Begins Encrypting All Non-Paid Searches
Google has confirmed that it has begun work to encrypted all searches, even for those who aren’t logged into Google. Our story on our...

Are Your Local PPC Ads Really “Local”?
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now...

Are Your Local PPC Ads Really “Local”?
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now...

Google’s Quality Score Change: What Marketers Need To Know
Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the...

Google’s Quality Score Change: What Marketers Need To Know
Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the...

Beyond AdWords: Demand Side Platforms Explained
Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain...























