Fahad HJul 11, 20145 min readWhat Works Best For Measuring Marketing Impact? Top-Down, Bottom-Up Or Sideways?The discipline of marketing science arose from marketers’ number one need: to know what advertising efforts work. What are the forces...
Fahad HJul 11, 20145 min readWhat Works Best For Measuring Marketing Impact? Top-Down, Bottom-Up Or Sideways?The discipline of marketing science arose from marketers’ number one need: to know what advertising efforts work. What are the forces...
Fahad HMay 6, 20141 min readGoogle Snags Attribution Firm Adometry To Beef Up Google Analytics Premiumacquiring marketing analytics and attribution platform, Adometry. “Google Analytics Premium and its hundreds of customers, will now have...
Fahad HMay 6, 20141 min readGoogle Snags Attribution Firm Adometry To Beef Up Google Analytics Premiumacquiring marketing analytics and attribution platform, Adometry. “Google Analytics Premium and its hundreds of customers, will now have...
Fahad HMay 14, 20123 min readEmbrace Science And Big Data: The Attribution RevolutionI’m going to focus here only on digital media — which, as we will see, is hard enough. Figuring out an attribution model that works...
Fahad HMay 14, 20123 min readEmbrace Science And Big Data: The Attribution RevolutionI’m going to focus here only on digital media — which, as we will see, is hard enough. Figuring out an attribution model that works...
