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The first law of content marketing is that publishing is an expensive business. No matter how hard you try to circumvent it, the first...

In customer engagement, the right context for a message matters just as much as the right time and recipient. Given that content is in...

At Intercom we want to enable businesses to communicate with their customers in a personal and meaningful way. One of the ways we do this...

We’ve always cared about words at Intercom. This blog, our books and our product marketing attest to that. But words within the product...

Many writers and editors I know spend much of their day working with “subject matter experts.” In tech, they’re the designers, engineers...

Sharing the insights of the entire Intercom team has always been one of the core principles of this blog. If you read an article about...

Maya Angelou, the poet and civil rights activist, said it best: “People will forget what you said, people will forget what you did, but...

In a simple design, every element has to pull its own weight. A messaging app — no matter what frills it’s decorated with — should be a...

In software development, shipping a product is just the beginning. Only when a product is in the hands of its customers can you can start...

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