Scanning the agendas at this year’s search trade shows as well as popular articles on the industry’s leading search websites, it is...

Scanning the agendas at this year’s search trade shows as well as popular articles on the industry’s leading search websites, it is...

With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into...

With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into...

Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain...

Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain...

Professional stand-up comedians are known to practice their routines with smaller audiences in preparation for their big shows and HBO...

Professional stand-up comedians are known to practice their routines with smaller audiences in preparation for their big shows and HBO...

For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might...

For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might...

One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network...

One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network...

Image via iStockphoto used under license According to a recent comScore study of a dozen major brands, including Allstate, Ford and...

Image via iStockphoto used under license According to a recent comScore study of a dozen major brands, including Allstate, Ford and...

Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does...

Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does...

The company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...

The company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...

However, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of...

However, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of...