For RTB Success, Focus on Value — Not Cost
Scanning the agendas at this year’s search trade shows as well as popular articles on the industry’s leading search websites, it is...
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For RTB Success, Focus on Value — Not Cost
Scanning the agendas at this year’s search trade shows as well as popular articles on the industry’s leading search websites, it is...
Leveraging Advertising Data For Behavioral Insights
With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into...
Leveraging Advertising Data For Behavioral Insights
With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into...
Beyond AdWords: Demand Side Platforms Explained
Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain...
Beyond AdWords: Demand Side Platforms Explained
Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain...
The 4 Strategic Phases Of Lean Display Advertising
Professional stand-up comedians are known to practice their routines with smaller audiences in preparation for their big shows and HBO...
The 4 Strategic Phases Of Lean Display Advertising
Professional stand-up comedians are known to practice their routines with smaller audiences in preparation for their big shows and HBO...
5 Ways Real-Time Bidding Differs From Direct Buys
For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might...
5 Ways Real-Time Bidding Differs From Direct Buys
For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might...
Display Ads: How Direct Buys & RTB Interact
One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network...
Display Ads: How Direct Buys & RTB Interact
One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network...
The Road To Understanding Viewable Ad Impressions
Image via iStockphoto used under license According to a recent comScore study of a dozen major brands, including Allstate, Ford and...
The Road To Understanding Viewable Ad Impressions
Image via iStockphoto used under license According to a recent comScore study of a dozen major brands, including Allstate, Ford and...
The Mechanics Of Real-Time Bidding
Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does...
The Mechanics Of Real-Time Bidding
Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does...
Triggit: Facebook Exchange 36% Better Than Google At Converting Retargeted Users
The company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...
Triggit: Facebook Exchange 36% Better Than Google At Converting Retargeted Users
The company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...
For Real-Time-Bidding To Continue To Thrive, Transparency Is Key
However, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of...
For Real-Time-Bidding To Continue To Thrive, Transparency Is Key
However, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of...
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