The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers...

The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers...

We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...

We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...

In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...

In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...

In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...

In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...

The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...

The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

Imagine this scenario: your programmatic marketing campaign was a big success; you hit your goals and now your client wants to know why....

Imagine this scenario: your programmatic marketing campaign was a big success; you hit your goals and now your client wants to know why....

In a programmatic world, clients seem to be increasingly concerned about what they call “duplication,” or the overlap of inventory or...

In a programmatic world, clients seem to be increasingly concerned about what they call “duplication,” or the overlap of inventory or...

I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...

I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...

Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...

Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...