After more than a year-long review process, the Media Rating Council (MRC) gave the go-head for the digital media industry to being...

After more than a year-long review process, the Media Rating Council (MRC) gave the go-head for the digital media industry to being...

In medieval London, pirates were often punished by chaining them to a wall near the Thames River (you pronounce it “ˈriv-ər”) at low...

In medieval London, pirates were often punished by chaining them to a wall near the Thames River (you pronounce it “ˈriv-ər”) at low...

At this point in the history of digital marketing, I think it’s safe to say that — for better or worse — tags are required table stakes...

At this point in the history of digital marketing, I think it’s safe to say that — for better or worse — tags are required table stakes...

First, let me introduce the players on the stage: Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin) Q&A...

First, let me introduce the players on the stage: Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin) Q&A...

In my last post, I covered customer lifetime value calculations and how to leverage CLV to identity high- and low-value audience...

In my last post, I covered customer lifetime value calculations and how to leverage CLV to identity high- and low-value audience...

The world around us is changing at speeds never seen before. Mobile devices are collecting countless levels of data through innovative...

The world around us is changing at speeds never seen before. Mobile devices are collecting countless levels of data through innovative...

If you need a quick snapshot of how well a piece of online content is performing on social media, Muckrack’s “Who Shared My Link” tool is...

If you need a quick snapshot of how well a piece of online content is performing on social media, Muckrack’s “Who Shared My Link” tool is...

Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad...

Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad...

We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping...

We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping...

HootSuite Enterprise has launched a visual social media analytics feature, uberVU Boards, that aims to provide metric reporting tools...

HootSuite Enterprise has launched a visual social media analytics feature, uberVU Boards, that aims to provide metric reporting tools...