
Targeted Facebook Ads Will Soon Become More Transparent With AdChoices Icon
Ever been creeped ou FBX ads that are displayed to users via behavioral targeting/re-targeting methods. According to AdAge, the...

Targeted Facebook Ads Will Soon Become More Transparent With AdChoices Icon
Ever been creeped ou FBX ads that are displayed to users via behavioral targeting/re-targeting methods. According to AdAge, the...

Report: Twitter To Release Ads API This Quarter
Twitter will surpass the half billion mark in ad revenue for the first time. Since launch in 2010, Twitter has scaled up ad revenue with...

Report: Twitter To Release Ads API This Quarter
Twitter will surpass the half billion mark in ad revenue for the first time. Since launch in 2010, Twitter has scaled up ad revenue with...

Track On: Conversion Measurement Rolls Out For All Facebook Advertisers
Back in November, Marketers rejoiced as Facebook announced conversion tracking for advertisers. Yesterday Facebook officially announced...

Track On: Conversion Measurement Rolls Out For All Facebook Advertisers
Back in November, Marketers rejoiced as Facebook announced conversion tracking for advertisers. Yesterday Facebook officially announced...

Triggit: Facebook Exchange 36% Better Than Google At Converting Retargeted Users
The company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...

Triggit: Facebook Exchange 36% Better Than Google At Converting Retargeted Users
The company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...

No More Juggling Pages Manager & Facebook Ads: Advertisers Can Now Create Posts Directly In Ad
A new Facebook feature that will save Advertisers time and headaches has been released according to aimClear. Merry Morud discovered the...

No More Juggling Pages Manager & Facebook Ads: Advertisers Can Now Create Posts Directly In Ad
A new Facebook feature that will save Advertisers time and headaches has been released according to aimClear. Merry Morud discovered the...

Creative advertisements
Understanding the value of offline advertising is messy. Billboards, for example, are priced based on how many cars drive past them....

Content Creation: Who Could You Partner with on a Million Dollar Weekly Budget?
In 2010, GEICO spent $745 million on advertising. You know — the ads featuring the talking gecko urging us to save 15 percent by...

Content Creation: Who Could You Partner with on a Million Dollar Weekly Budget?
In 2010, GEICO spent $745 million on advertising. You know — the ads featuring the talking gecko urging us to save 15 percent by...

Facebook Hits 13 Million Page Mark With 40% Local Page Growth This Year
Simply put, Facebook is big for small & medium businesses. At  this week’s BIA/Kelsey’s Interactive Local Media show, Facebook’s Director...

Facebook Hits 13 Million Page Mark With 40% Local Page Growth This Year
Simply put, Facebook is big for small & medium businesses. At  this week’s BIA/Kelsey’s Interactive Local Media show, Facebook’s Director...

Overcoming customer inertia
To create an anxiety relievable only by a purchase… that is the job of advertising. Advertising increases familiarity, reminds consumers...

What jobs does advertising do?
Advertising on the web is easy… just calculate how much money a customer is worth, then find a way to advertise where you win customers...

LinkedIn Opens Up Ad Interface With New API Program
LinkedIn advertisers will no longer be forced to use the self-service ad platform thanks to new LinkedIn Ads API. With the new API,...

LinkedIn Opens Up Ad Interface With New API Program
LinkedIn advertisers will no longer be forced to use the self-service ad platform thanks to new LinkedIn Ads API. With the new API,...
























