According to Yahoo’s 2014 earnings report released today, the company’s investment businesses, which included mobile, video, native, and...

CEO Marissa Mayer discussing mobile at Yahoo’s NewFront The impact of Yahoo’s acquisition of mobile ad network and analytics firm,...

After folding in Right Media into Yahoo Ad Exchange last year, the company is reportedly sealing off the vestiges of the Right Media...

It’s no secret Yahoo has been setting its sites on mobile. The company, under Marissa Mayer’s leadership, has been taking steps to build...

Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo...

Flickr has invited a select number of photographers to begin selling photos via the Flickr Marketplace. The Marketplace opened this past...

Yahoo announced today that it is integrating Flurry’s in-app video inventory into its ad platforms. Yahoo acquired Flurry in July for its...

A Reuters article reports that frustrated Yahoo investors have appealed to AOL CEO Tim Armstrong to “explore a merger [with Yahoo] and...

Now we know what Yahoo is doing with its Alibaba “mad money.” As previously rumored, Yahoo has announced the acquisition of programmatic...

It’s very unlikely that Yahoo can regain its former leadership position in PC display advertising. Google/YouTube, Facebook and others...

Joining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper...

Yahoo’s native “Stream ads” are now appearing on other publisher sites via a content recommendation engine that incorporates sponsored...

Little is known about the company’s ad security efforts alluded to in the acquisition announcements. As of August 6, ad-blocking...

Yahoo announced today that it has launched a new version of its e-commerce platform, Yahoo Stores, to give small business owners “a more...

Thankfully Yahoo was able to correct the issue in just a short matter of time and released the following Tweet: Earlier, an unauthorized...

Today, Yahoo announced the integration with comScore’s audience verification service, Validated Campaign Essentials (vCE), is now live on...

First the top-line numbers: The company had $1.04 billion in revenue ex-TAC, down 3 percent year over year (YoY). Display revenue came it...

Yahoo’s latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis — brands pay only when their ads...

In a sign of how Yahoo’s new mobile search and native ad marketplace, Yahoo Gemini, is becoming integral to the company’s ad growth...

Yahoo has worked hard to turn Flickr back into a social image sharing threat again. The most recent Flickr 3.0 apps are beautiful,...