Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2
Yahoo released fourth quarter and full year earnings this afternoon, beating analyst expectations. The company announced $1.47 billion in...
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Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video
nevodka / Shutterstock.com At the Cannes Lions festival yesterday, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the...
Yahoo Q1 just beats Wall Street, mobile and “Mavens” grow, search and display down
In the midst of the drama over who’s going to buy Yahoo, the company reported Q1 2016 earnings today. Results were somewhat better than...
Report: Google/Alphabet and Verizon mulling Yahoo buyout
Yahoo is for sale, and Bloomberg is reporting that potential first-round bidders include Verizon, which had confirmed interest, and...
As Yahoo Seeks To Raise $1B In Cash, Rumor Suggests Sale Of Search Assets
Following a mixed financial performance in Q4 2015, Yahoo CEO Marissa Mayer announced that the company would “explore divesting...
Report: Yahoo Search, Mail & Home Page Saw Usage Declines In 2015
The Information has gained access to what it describes as “confidential internal data” at Yahoo. With the ominous title, “The Death March...
Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan
Yahoo announced Q4 and full-year revenues. While earnings per share were in line with expectations, revenues (ex-TAC) were down 15...
Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion
Smartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users’...
Report: Yahoo Board Meets To Discuss Potential Sale Of Company
This morning, a couple of articles appeared speculating about who could potentially succeed Yahoo CEO Marissa Mayer. The hypothetical...
FAQ: What We Know About The Yahoo-Google Search Deal — So Far
In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of...
Yahoo: The Decline Of The Mobile Browser Is A Threat To Search
nevodka / Shutterstock.com Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast...
Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features
The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.” It’s a personally relevant...
Size Matters: Phablets Reach 20 Percent Penetration Of Smartphone Market
When it comes to smartphones (screen) size matters. According to data from Flurry (Yahoo), so-called phablets now constitute 20 percent...
Yahoo’s First Mobile Developer Conference Showcases Flurry, Mobile Developer Suite
Yahoo held its first mobile developer conference in San Francisco today. The following is an earlier live blog of the keynote portion of...
Yahoo Promotes Flurry Exec To Lead Advertising Product Teams
CEO Marissa Mayer discussing mobile at Yahoo’s NewFront The impact of Yahoo’s acquisition of mobile ad network and analytics firm,...
Yahoo To Close Down Right Media Exchange
After folding in Right Media into Yahoo Ad Exchange last year, the company is reportedly sealing off the vestiges of the Right Media...
Yahoo’s Big Mobile Ad Play Is Coming
It’s no secret Yahoo has been setting its sites on mobile. The company, under Marissa Mayer’s leadership, has been taking steps to build...
Yahoo Gets Into App Install Ads: Now Offered On Gemini
Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo...
Forecast: Yahoo’s Mobile Ad Revenues To Soon Exceed Twitter
In its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than...
Myopic Investors Want Yahoo To Merge With AOL
A Reuters article reports that frustrated Yahoo investors have appealed to AOL CEO Tim Armstrong to “explore a merger [with Yahoo] and...
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