Fahad HJan 23, 20171 min readYahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2Yahoo released fourth quarter and full year earnings this afternoon, beating analyst expectations. The company announced $1.47 billion in...
Fahad HJun 21, 20162 min readYahoo Introduces new mobile ad format Tiles, focused on 360 images, videonevodka / Shutterstock.com At the Cannes Lions festival yesterday, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the...
Fahad HApr 19, 20162 min readYahoo Q1 just beats Wall Street, mobile and “Mavens” grow, search and display downIn the midst of the drama over who’s going to buy Yahoo, the company reported Q1 2016 earnings today. Results were somewhat better than...
Fahad HApr 7, 20162 min readReport: Google/Alphabet and Verizon mulling Yahoo buyoutYahoo is for sale, and Bloomberg is reporting that potential first-round bidders include Verizon, which had confirmed interest, and...
Fahad HMar 3, 20161 min readAs Yahoo Seeks To Raise $1B In Cash, Rumor Suggests Sale Of Search AssetsFollowing a mixed financial performance in Q4 2015, Yahoo CEO Marissa Mayer announced that the company would “explore divesting...
Fahad HFeb 17, 20162 min readReport: Yahoo Search, Mail & Home Page Saw Usage Declines In 2015The Information has gained access to what it describes as “confidential internal data” at Yahoo. With the ominous title, “The Death March...
Fahad HFeb 2, 20162 min readYahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring PlanYahoo announced Q4 and full-year revenues. While earnings per share were in line with expectations, revenues (ex-TAC) were down 15...
Fahad HJan 7, 20162 min readStudy: Ads Effective As Way To Stimulate Dormant App Usage, Prevent DeletionSmartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users’...
Fahad HDec 2, 20152 min readReport: Yahoo Board Meets To Discuss Potential Sale Of CompanyThis morning, a couple of articles appeared speculating about who could potentially succeed Yahoo CEO Marissa Mayer. The hypothetical...
Fahad HOct 21, 20155 min readFAQ: What We Know About The Yahoo-Google Search Deal — So FarIn October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of...
Fahad HAug 28, 20153 min readYahoo: The Decline Of The Mobile Browser Is A Threat To Searchnevodka / Shutterstock.com Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast...
Fahad HJul 2, 20151 min readYahoo Aviate Adds New Smart Stream But Still Needs Breakout FeaturesThe latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.” It’s a personally relevant...
Fahad HApr 30, 20152 min readSize Matters: Phablets Reach 20 Percent Penetration Of Smartphone MarketWhen it comes to smartphones (screen) size matters. According to data from Flurry (Yahoo), so-called phablets now constitute 20 percent...
Fahad HFeb 19, 20154 min readYahoo’s First Mobile Developer Conference Showcases Flurry, Mobile Developer SuiteYahoo held its first mobile developer conference in San Francisco today. The following is an earlier live blog of the keynote portion of...
Fahad HJan 16, 20152 min readYahoo Promotes Flurry Exec To Lead Advertising Product TeamsCEO Marissa Mayer discussing mobile at Yahoo’s NewFront The impact of Yahoo’s acquisition of mobile ad network and analytics firm,...
Fahad HJan 9, 20152 min readYahoo To Close Down Right Media ExchangeAfter folding in Right Media into Yahoo Ad Exchange last year, the company is reportedly sealing off the vestiges of the Right Media...
Fahad HJan 5, 20152 min readYahoo’s Big Mobile Ad Play Is ComingIt’s no secret Yahoo has been setting its sites on mobile. The company, under Marissa Mayer’s leadership, has been taking steps to build...
Fahad HDec 9, 20141 min readYahoo Gets Into App Install Ads: Now Offered On GeminiLike Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo...
Fahad HDec 4, 20141 min readForecast: Yahoo’s Mobile Ad Revenues To Soon Exceed TwitterIn its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than...
Fahad HNov 12, 20143 min readMyopic Investors Want Yahoo To Merge With AOLA Reuters article reports that frustrated Yahoo investors have appealed to AOL CEO Tim Armstrong to “explore a merger [with Yahoo] and...
