
Is Yahoo Stealing Mobile Search Share From Bing?
Last year, Yahoo began striking out on its own in mobile paid search, marking Yahoo’s first divergence from its search alliance...

Yahoo Reports $1.1 Billion In Revenue From Mobile, Video, Native & Social For 2014, With Mobile
According to Yahoo’s 2014 earnings report released today, the company’s investment businesses, which included mobile, video, native, and...

Yahoo Promotes Flurry Exec To Lead Advertising Product Teams
CEO Marissa Mayer discussing mobile at Yahoo’s NewFront The impact of Yahoo’s acquisition of mobile ad network and analytics firm,...

Forecast: Yahoo’s Mobile Ad Revenues To Soon Exceed Twitter
In its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than...

Yahoo’s Marissa Mayer: Firefox Deal Will Help Grow Search Share; Some Mobile Ads Won’t C
Will Yahoo’s new deal with Firefox help the company grow search traffic? Yahoo CEO Marissa Mayer said she hopes so — and she hopes the...

Myopic Investors Want Yahoo To Merge With AOL
A Reuters article reports that frustrated Yahoo investors have appealed to AOL CEO Tim Armstrong to “explore a merger [with Yahoo] and...

Yahoo Buys Video Platform BrightRoll For $640 Million In Cash
Now we know what Yahoo is doing with its Alibaba “mad money.” As previously rumored, Yahoo has announced the acquisition of programmatic...

Yahoo Q3: $1.1B In Total Revenue, $1.2B In Mobile Projected For 2014
Yahoo just reported Q3 revenues. The company said that it earned $1.094 billion in revenue, which was up a modest 1 percent compared to a...

What Should Yahoo Do? Buy More Mobile Reach, Revenue
It’s very unlikely that Yahoo can regain its former leadership position in PC display advertising. Google/YouTube, Facebook and others...

Yahoo Seeks To Grow Mobile Display With Flurry Acquisition
Flurry for north of $350 million. That rumor (though not the price) was confirmed today when Yahoo officially announced it was buying the...

Yahoo Earnings Disappoint, But Search And Mobile Revs Up
First the top-line numbers: The company had $1.04 billion in revenue ex-TAC, down 3 percent year over year (YoY). Display revenue came it...

What Will Yahoo Buy With Its Alibaba Billions?
Yahoo bought a 40 percent stake in Alibaba in 2005. The company was then worth $2.5 billion. Today it’s valued at more than $200 billion...

Yahoo Ditches “Do Not Track”: Lack Of Standards Too Confusing
Yahoo announced Wednesday that it will no longer adhere to Do Not Track browser signals, further compromising the effectiveness of the...

Former Yahoo COO de Castro Made Tidy $3.8 Million Per Month
fired by CEO Marissa Mayer in January. At the time, there was considerable reporting (and surprise) about the size of his golden...

Yahoo Q1 Beats Expectations, Search Stronger Than Display
Today, Yahoo posted quarterly revenues of $1.13 billion. That’s down 1 percent year over year but still modestly beat financial analysts’...

Toppling Yahoo, Google Back On Top Of comScore Top 50
After several months that saw Yahoo atop comScore’s top 50 US desktop rankings, Google has reclaimed the number one position. That’s...

Yahoo Wants To “Tell Better Stories” With New Motion Ads
This morning, Yahoo debuted a new ad format that introduces “subtle animation for brand story telling.” Called “Motion Ads,” they’ll...

Logged Out: Yahoo To Stop Allowing Facebook & Google Sign-Ins
Looking to play the ever popular Yahoo Tourney Pick’Em during this season’s NCAA college basketball tourney? Turns out that you’ll find...

Tumblr Appoints “Director Of Media,” Has Twitter Envy
American Idol voting last night. Yahoo’s Tumblr also wants in on the action. Yesterday Yahoo announced that it had appointed Sima Sistani...
























