If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts...

Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK.  The company says the new SDK has been...

Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable...

Remember Tumblr? You’d be forgiven for having forgotten. Ever since Yahoo acquired the microblogging platform for $1.1 billion in May...

Yahoo mostly beat Wall Street expectations with what is probably its final quarterly earnings report as a public company. The company...

According to Bloomberg, Verizon is close to a renegotiated deal for Yahoo, which would bring the price down $250 million. That’s quite a...

Yahoo released fourth quarter and full year earnings this afternoon, beating analyst expectations. The company announced $1.47 billion in...

nevodka / Shutterstock.com Assuming the massive hacking disclosures Yahoo made over the past several months don’t derail the Verizon...

In what could be its next-to-last earnings release as an independent company, Yahoo posted better-than-expected results this afternoon....

Since its invention, advertising has always been about scale. The largest advertising platforms, whether they are TV, print or digital,...

Whether a Yahoo acquisition can lead to even a modicum of “balance of power” in digital advertising is the big question. Yahoo plus AOL,...

nevodka / Shutterstock.com At the Cannes Lions festival yesterday, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the...

In a post from Chief Revenue Officer Lisa Utzschneider published on the company’s blog following its NewFronts presentation, Yahoo said...

In the midst of the drama over who’s going to buy Yahoo, the company reported Q1 2016 earnings today. Results were somewhat better than...

Yahoo announced Q4 and full-year revenues. While earnings per share were in line with expectations, revenues (ex-TAC) were down 15...

rolled out two new retargeting capabilities for native advertising as well as some new measurement tools. First, there are two aspects of...

The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.” It’s a personally relevant...

Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and...

The “HTTPS Everywhere” movement aims to encrypt the web and has been something that both Google and Yahoo have publicly supported. Google...

Yahoo is enabling persona targeting in Gemini to help advertisers reach particular mobile audiences via native advertising. Powered by...