NBC Stunt Promotes Stanley Cup Coverage By Surprising Hockey Fans With The Actual Stanley Cup
To hype its coverage of the Stanley Cup playoffs, NBC Sports Network, with help from Stun Creative, orchestrated a faux focus group for...
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Best YouTube Video Ad In Last 10 Years? Turkish Airlines “Kobe Vs Messi: The Selfie Shootout&#
Originally released in December 2013, Turkish Airlines “Kobe Vs. Messi: The Selfie Shoutout” has been voted the favorite YouTube video ad...
Best YouTube Video Ad In Last 10 Years? Turkish Airlines “Kobe Vs Messi: The Selfie Shootout&#
Originally released in December 2013, Turkish Airlines “Kobe Vs. Messi: The Selfie Shoutout” has been voted the favorite YouTube video ad...
InMobi And Rubicon Project Add Mobile Video Inventory To Native Ad Exchange
InMobi and Rubicon Project have added video inventory to the InMobi Exchange, which launched just last week as a hub buying for mobile...
InMobi And Rubicon Project Add Mobile Video Inventory To Native Ad Exchange
InMobi and Rubicon Project have added video inventory to the InMobi Exchange, which launched just last week as a hub buying for mobile...
This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I...
This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I...
Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count
What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last...
Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count
What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last...
Twitter Launches Auto Amplify To Simplify Creation & Purchase Of Video Clip Ads
Twitter is making it easier for advertisers to tap into Amplify, its video clip focused ad product. Amplify is a two-year-old product...
Twitter Launches Auto Amplify To Simplify Creation & Purchase Of Video Clip Ads
Twitter is making it easier for advertisers to tap into Amplify, its video clip focused ad product. Amplify is a two-year-old product...
California Milk Processors Target Hispanics With $2,000 Scholarship Contest
Working with Hispanic-focused agency Grupo Gallegos, the California Milk Processor Board has launched a bilingual Facebook contest called...
California Milk Processors Target Hispanics With $2,000 Scholarship Contest
Working with Hispanic-focused agency Grupo Gallegos, the California Milk Processor Board has launched a bilingual Facebook contest called...
That Crazy Internet Meme Delta Safety Video Is On Its Way To 2 Million Views
Even if you haven’t yet seen Delta’s new in-flight safety video, you’ve likely already seen parts of it. Working with Wieden + Kennedy...
That Crazy Internet Meme Delta Safety Video Is On Its Way To 2 Million Views
Even if you haven’t yet seen Delta’s new in-flight safety video, you’ve likely already seen parts of it. Working with Wieden + Kennedy...
7 Tips For Launching A Video Marketing Strategy
But how do you get started? I’ve seen businesses large and small stall their efforts before they even got off the ground simply because...
7 Tips For Launching A Video Marketing Strategy
But how do you get started? I’ve seen businesses large and small stall their efforts before they even got off the ground simply because...
Retailers, Google Shopping Ads Are Coming To YouTube
Google is launching an extension of product listing ads on YouTube with TrueView for Shopping ads on desktop and mobile. Google is...
Retailers, Google Shopping Ads Are Coming To YouTube
Google is launching an extension of product listing ads on YouTube with TrueView for Shopping ads on desktop and mobile. Google is...
How One Company Scored 7 Cents A View With Twitter Promoted Video
Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted...
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