Nexcare Bandages Video Campaign Asks Millennials “What Will Nexcare Nana Do Next?”
Last year, 3M’s Nexcare bandages brand created a character called Nexcare Nana, an elderly, but enthusiastic and tough, stuntwoman and...
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SourceKnowledge Introduces Engage, A New Performance-Based Programmatic Video Ad Platform
SourceKnowledge has announced its new, performance-based programmatic video ad platform called Engage. The new platform, SourceKnowledge...
SourceKnowledge Introduces Engage, A New Performance-Based Programmatic Video Ad Platform
SourceKnowledge has announced its new, performance-based programmatic video ad platform called Engage. The new platform, SourceKnowledge...
Twitter Introduces Autoplay Video; Will Only Charge For Ads 100% In View For 3 Seconds
Taking dead aim at the lucrative market for video advertising, Twitter announced today that it will start serving autoplay video to its...
Twitter Introduces Autoplay Video; Will Only Charge For Ads 100% In View For 3 Seconds
Taking dead aim at the lucrative market for video advertising, Twitter announced today that it will start serving autoplay video to its...
Coca-Cola Will Donate $1 For Every Social Media Share This #ReachUp Special Olympics Video Receives
In celebration of the return of the Special Olympics to the United States for the first time in 16 years, Coke, as Founding Partner of...
Coca-Cola Will Donate $1 For Every Social Media Share This #ReachUp Special Olympics Video Receives
In celebration of the return of the Special Olympics to the United States for the first time in 16 years, Coke, as Founding Partner of...
Why Learnings From The ‘90s Banner Ad Still Apply Today
Mobile, wearables, interactive TV and other sexy visions of the future are dominating industry headlines right now. However, if a...
Why Learnings From The ‘90s Banner Ad Still Apply Today
Mobile, wearables, interactive TV and other sexy visions of the future are dominating industry headlines right now. However, if a...
Top 10 YouTube Video Ads In May: Clash Of Clans & Boom Beach Leave Little Room For Other Brands
Big brands to make the list include Coca-Cola, Delta with its “The Internetest safety video on the Internet” (a spot which has earned...
Top 10 YouTube Video Ads In May: Clash Of Clans & Boom Beach Leave Little Room For Other Brands
Big brands to make the list include Coca-Cola, Delta with its “The Internetest safety video on the Internet” (a spot which has earned...
LED Light Brand Teams With Abby Wambach For Light Bulb Shootout Video
In an effort timed to coincide with the FIFA Women’s World Cup tournament, LED light brand Cree has teamed with U.S. Women’s Soccer Team...
LED Light Brand Teams With Abby Wambach For Light Bulb Shootout Video
In an effort timed to coincide with the FIFA Women’s World Cup tournament, LED light brand Cree has teamed with U.S. Women’s Soccer Team...
Google Brings YouTube Brand Lift Measurement To Mobile, Adds Metrics
Bloomua / Shutterstock.com A year in, Google is bringing its brand lift measurement solution for YouTube ads to mobile and expanding...
Google Brings YouTube Brand Lift Measurement To Mobile, Adds Metrics
Bloomua / Shutterstock.com A year in, Google is bringing its brand lift measurement solution for YouTube ads to mobile and expanding...
Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability
Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and...
Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability
Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and...
This Lacoste Interactive Tennis Match Doubles As An E-commerce Clothing Site
In February, Lacoste created a series of Instagram and Vine videos to introduce a new tennis racket and fashion line. This week, working...
This Lacoste Interactive Tennis Match Doubles As An E-commerce Clothing Site
In February, Lacoste created a series of Instagram and Vine videos to introduce a new tennis racket and fashion line. This week, working...
NBC Stunt Promotes Stanley Cup Coverage By Surprising Hockey Fans With The Actual Stanley Cup
To hype its coverage of the Stanley Cup playoffs, NBC Sports Network, with help from Stun Creative, orchestrated a faux focus group for...
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