Fahad HNov 3, 20151 min readYouTube Opens Up To Third-Party Viewability VerificationIn 2013, Google began offering advertisers the ability to buy ads on a viewable rather than a served-impression basis, and the company’s...
Fahad HNov 2, 20152 min readInstagram Has No Plans To Monetize New Video Streams For Major EventsLike Snapchat and Twitter, Instagram is getting into the content curation game. On Saturday, Facebook’s visually oriented social network...
Fahad HNov 2, 20152 min readInstagram Has No Plans To Monetize New Video Streams For Major EventsLike Snapchat and Twitter, Instagram is getting into the content curation game. On Saturday, Facebook’s visually oriented social network...
Fahad HOct 29, 20152 min readREI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black FridayIn an environment in which Christmas advertising starts appearing in October and Black Friday at some retail stores is marked by...
Fahad HOct 29, 20152 min readREI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black FridayIn an environment in which Christmas advertising starts appearing in October and Black Friday at some retail stores is marked by...
Fahad HOct 22, 20153 min readToys R Us Unboxes “Awwwesome” Toy Story-Style Christmas Ads In OctoberOh, yes, you’ve heard right. The Christmas toy-craving season has already begun, with Toys R Us — with help from BBDO Worldwide —...
Fahad HOct 22, 20153 min readToys R Us Unboxes “Awwwesome” Toy Story-Style Christmas Ads In OctoberOh, yes, you’ve heard right. The Christmas toy-craving season has already begun, with Toys R Us — with help from BBDO Worldwide —...
Fahad HOct 21, 20153 min read2015 Video Industry Recap: How It’s Growing, Where Budgets Are Going & Top Adopters By IndustryWhile AOL’s 2015 US State of the Video Industry survey focuses on budgets, programmatic and branded video content, Demand Metrics reports...
Fahad HOct 21, 20153 min read2015 Video Industry Recap: How It’s Growing, Where Budgets Are Going & Top Adopters By IndustryWhile AOL’s 2015 US State of the Video Industry survey focuses on budgets, programmatic and branded video content, Demand Metrics reports...
Fahad HOct 21, 20152 min readA Premium YouTube Experience, YouTube Red, Launches With Goal Of Allowing Viewers To Skip Ads &If YouTube ads have you seeing red, you can now do something about it. A new experience, YouTube Red, will give users a “premium”...
Fahad HOct 21, 20152 min readA Premium YouTube Experience, YouTube Red, Launches With Goal Of Allowing Viewers To Skip Ads &If YouTube ads have you seeing red, you can now do something about it. A new experience, YouTube Red, will give users a “premium”...
Fahad HOct 21, 20151 min readTwitter’s MoPub Launches Native Video Ads For AppsAvailable for app publishers through Twitter’s MoPub Marketplace, the native ad units feature a video and call-to-action button, similar...
Fahad HOct 21, 20151 min readTwitter’s MoPub Launches Native Video Ads For AppsAvailable for app publishers through Twitter’s MoPub Marketplace, the native ad units feature a video and call-to-action button, similar...
Fahad HOct 20, 20153 min readTarget Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween MerchandiseIt’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka...
Fahad HOct 20, 20153 min readTarget Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween MerchandiseIt’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka...
Fahad HOct 15, 20152 min readToyota Intros Hydrogen Fuel Cell Mirai With “Back To The Future” Tie-In On Movie’sWe may not have hoverboards or time machines (yet), but we’re fast approaching the iconic future date that Marty McFly and Doc Brown...
Fahad HOct 15, 20152 min readToyota Intros Hydrogen Fuel Cell Mirai With “Back To The Future” Tie-In On Movie’sWe may not have hoverboards or time machines (yet), but we’re fast approaching the iconic future date that Marty McFly and Doc Brown...
Fahad HOct 15, 20151 min readTop 10 Video Creators In September: Newcomer The Tonight Show Ranks No. 3The Tonight Show starring Jimmy Fallon — a newcomer to the list — made an impressive debut at No. 3. The Tonight Show and Now This News...
Fahad HOct 15, 20151 min readTop 10 Video Creators In September: Newcomer The Tonight Show Ranks No. 3The Tonight Show starring Jimmy Fallon — a newcomer to the list — made an impressive debut at No. 3. The Tonight Show and Now This News...
Fahad HOct 15, 20153 min readAt Critical Juncture, Bacardi Tries To Capture Millennial Attention With #BacardiHousePartyTrying to capture the intimacy of a house party while also conveying the impression of freedom that knows no bounds, Bacardi rum this...
