
Video: How Snapchat’s Snap Publisher ad creation tool works
Snapchat has rolled out a tool called Snap Publisher that the company claims brands can use to create vertical video Snap Ads in under...

Cedato offers Video Tech Stack for Publishers
Native video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among...

Cedato offers Video Tech Stack for Publishers
Native video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among...

What marketers need to know about addressable TV and OLV
Today, billions of dollars are spent on TV advertising, and at the end of the day, for many demographics, there are still very valuable...

What marketers need to know about addressable TV and OLV
Today, billions of dollars are spent on TV advertising, and at the end of the day, for many demographics, there are still very valuable...

Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites i
One of the knocks against advertising on Snapchat is that it’s hard to make ads for Snapchat. The mobile app’s insistence on vertical...

Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites i
One of the knocks against advertising on Snapchat is that it’s hard to make ads for Snapchat. The mobile app’s insistence on vertical...

How REI Is Unlocking the Power of Long-Form Video
With Mark Zuckerberg recently identifying video as a “mega trend” with the same game-changing potential as mobile, the race is officially...

How REI Is Unlocking the Power of Long-Form Video
With Mark Zuckerberg recently identifying video as a “mega trend” with the same game-changing potential as mobile, the race is officially...

YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views
YouTube’s ad leaderboard for June saw significantly fewer views compared to May, with last month’s top ad — YouTube’s own...

YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views
YouTube’s ad leaderboard for June saw significantly fewer views compared to May, with last month’s top ad — YouTube’s own...

LinkedIn starts letting people natively upload videos that play automatically
LinkedIn may be the last major social network to add a way for people to share videos natively, but it will share new information about...

LinkedIn starts letting people natively upload videos that play automatically
LinkedIn may be the last major social network to add a way for people to share videos natively, but it will share new information about...

Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search
Advertisers have been able to retarget people who engage with their YouTube channels when they watch other videos on the site with...

Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search
Advertisers have been able to retarget people who engage with their YouTube channels when they watch other videos on the site with...

How video ad quality affects campaign performance on Facebook
These days, everyone seems to be doing video advertising — and for good reason. Video ads are a great way to get people to pay attention...

How video ad quality affects campaign performance on Facebook
These days, everyone seems to be doing video advertising — and for good reason. Video ads are a great way to get people to pay attention...

Google shows off its VR advertising concept
Google presented an early look Wednesday at how it’s starting to think about ads for virtual reality applications. A team working in...

Google shows off its VR advertising concept
Google presented an early look Wednesday at how it’s starting to think about ads for virtual reality applications. A team working in...
























