Video: How Snapchat’s Snap Publisher ad creation tool works

Snapchat has rolled out a tool called Snap Publisher that the company claims brands can use to create vertical video Snap Ads in under two minutes.

But how easy to use is Snapchat’s browser-based tool? And how powerful?

Check out this video that explores Snapchat’s ad templates, shows how to convert a horizontal video into a vertical Snap Ad and tries out Snap Publisher’s feature that uses computer vision technology to automatically edit videos.