
Taplytics now supports OTT TV app testing
Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps. Those apps...

Receptiv launches first mobile web video ad format built for user experience standards
Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had...

Receptiv launches first mobile web video ad format built for user experience standards
Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had...

The state of interactive advertising: New formats are infusing digital ads with creativity that gets
With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter...

The state of interactive advertising: New formats are infusing digital ads with creativity that gets
With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter...

Addressable TV from the media buyer’s perspective: What’s hype vs. reality
TV buying is entering the realm that digital marketers have long operated in. Advertisers can target tens of millions of US households...

Addressable TV from the media buyer’s perspective: What’s hype vs. reality
TV buying is entering the realm that digital marketers have long operated in. Advertisers can target tens of millions of US households...

Facebook debuts web-based VR experiences within standard News Feed
People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that...

Facebook debuts web-based VR experiences within standard News Feed
People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that...

Facebook officially launches mobile app, educational site for video creators
Facebook is officially launching its standalone app for video creators to manage their channels on the social network. After previewing...

Facebook officially launches mobile app, educational site for video creators
Facebook is officially launching its standalone app for video creators to manage their channels on the social network. After previewing...

Facebook will tell publishers, creators the top Pages that shared their videos
Facebook will give brands, publishers and creators a better idea of who’s contributing to their videos’ viewership on the social network....

Facebook will tell publishers, creators the top Pages that shared their videos
Facebook will give brands, publishers and creators a better idea of who’s contributing to their videos’ viewership on the social network....

YouTube launches ticket sales partnership with Ticketmaster in the US
YouTube has partnered with Ticketmaster, making it possible for artists to include upcoming concert tour dates within their music videos....

YouTube launches ticket sales partnership with Ticketmaster in the US
YouTube has partnered with Ticketmaster, making it possible for artists to include upcoming concert tour dates within their music videos....

How are you changing your content marketing program in 2018?
We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year on a strong...

How are you changing your content marketing program in 2018?
We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year on a strong...

Instagram removes 24-hour recency requirement for photos, videos posted to Stories
People can now upload any photo or video from their phones’ camera rolls to their Instagram Stories, no matter whether it was taken an...

Instagram removes 24-hour recency requirement for photos, videos posted to Stories
People can now upload any photo or video from their phones’ camera rolls to their Instagram Stories, no matter whether it was taken an...
























