Fahad HDec 8, 20172 min readFighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesPhoto © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...
Fahad HDec 8, 20172 min readFighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesPhoto © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...
Fahad HDec 7, 20171 min readTwitter’s ad business has shrunk, but ad buyers say it’s stabilizedFor four consecutive quarters, Twitter’s advertising revenue has declined year over year. But Twitter’s ad business isn’t in a free fall...
Fahad HDec 7, 20171 min readTwitter’s ad business has shrunk, but ad buyers say it’s stabilizedFor four consecutive quarters, Twitter’s advertising revenue has declined year over year. But Twitter’s ad business isn’t in a free fall...
Fahad HDec 6, 20172 min readReport: YouTube set to raise ad prices on premium ad inventoryEven as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming...
Fahad HDec 6, 20172 min readReport: YouTube set to raise ad prices on premium ad inventoryEven as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming...
Fahad HDec 6, 20171 min readYouTube Director app no longer available after only 6 months since its launchSix months after launching the YouTube Director app, Google has shuttered the video ad-creation tool designed for SMBs. The following...
Fahad HDec 6, 20171 min readYouTube Director app no longer available after only 6 months since its launchSix months after launching the YouTube Director app, Google has shuttered the video ad-creation tool designed for SMBs. The following...
Fahad HDec 6, 20173 min readThe most-watched ad on YouTube in 2017 was a spot from Samsung India ServicesThe most-watched video on YouTube this year belonged to Samsung India Services. The spot, “We’ll Take Care of You Wherever You Are,”...
Fahad HDec 6, 20173 min readThe most-watched ad on YouTube in 2017 was a spot from Samsung India ServicesThe most-watched video on YouTube this year belonged to Samsung India Services. The spot, “We’ll Take Care of You Wherever You Are,”...
Fahad HDec 5, 20172 min readInstagram now lets brands feature Stories Highlights on their profile pagesInstagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now...
Fahad HDec 5, 20172 min readInstagram now lets brands feature Stories Highlights on their profile pagesInstagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now...
Fahad HDec 4, 20171 min readDelmondo, Uru team up for automated video content analysis serviceAs digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by...
Fahad HDec 4, 20171 min readDelmondo, Uru team up for automated video content analysis serviceAs digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by...
Fahad HDec 1, 20173 min readFacebook’s pre-roll ad test will only run in Watch, not News FeedDespite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll...
Fahad HDec 1, 20173 min readFacebook’s pre-roll ad test will only run in Watch, not News FeedDespite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll...
Fahad HDec 1, 20171 min readSwrve adds support for OTT TV appsDespite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s...
Fahad HDec 1, 20171 min readSwrve adds support for OTT TV appsDespite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s...
Fahad HNov 30, 20172 min readironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interA new mobile format from ironSource, a mobile monetization and marketing technology company based in Tel Aviv, Israel, puts a playable...
Fahad HNov 30, 20172 min readironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interA new mobile format from ironSource, a mobile monetization and marketing technology company based in Tel Aviv, Israel, puts a playable...
