Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates
Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...
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Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates
Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...
Twitter’s ad business has shrunk, but ad buyers say it’s stabilized
For four consecutive quarters, Twitter’s advertising revenue has declined year over year. But Twitter’s ad business isn’t in a free fall...
Twitter’s ad business has shrunk, but ad buyers say it’s stabilized
For four consecutive quarters, Twitter’s advertising revenue has declined year over year. But Twitter’s ad business isn’t in a free fall...
Report: YouTube set to raise ad prices on premium ad inventory
Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming...
Report: YouTube set to raise ad prices on premium ad inventory
Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming...
YouTube Director app no longer available after only 6 months since its launch
Six months after launching the YouTube Director app, Google has shuttered the video ad-creation tool designed for SMBs. The following...
YouTube Director app no longer available after only 6 months since its launch
Six months after launching the YouTube Director app, Google has shuttered the video ad-creation tool designed for SMBs. The following...
The most-watched ad on YouTube in 2017 was a spot from Samsung India Services
The most-watched video on YouTube this year belonged to Samsung India Services. The spot, “We’ll Take Care of You Wherever You Are,”...
The most-watched ad on YouTube in 2017 was a spot from Samsung India Services
The most-watched video on YouTube this year belonged to Samsung India Services. The spot, “We’ll Take Care of You Wherever You Are,”...
Instagram now lets brands feature Stories Highlights on their profile pages
Instagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now...
Instagram now lets brands feature Stories Highlights on their profile pages
Instagram is giving brands a new reason to invest in producing higher-quality Stories. Brands and all other Instagram users can now...
Delmondo, Uru team up for automated video content analysis service
As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by...
Delmondo, Uru team up for automated video content analysis service
As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by...
Facebook’s pre-roll ad test will only run in Watch, not News Feed
Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll...
Facebook’s pre-roll ad test will only run in Watch, not News Feed
Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll...
Swrve adds support for OTT TV apps
Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s...
Swrve adds support for OTT TV apps
Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s...
ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through inter
A new mobile format from ironSource, a mobile monetization and marketing technology company based in Tel Aviv, Israel, puts a playable...
ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through inter
A new mobile format from ironSource, a mobile monetization and marketing technology company based in Tel Aviv, Israel, puts a playable...
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