Fahad HFeb 9, 20182 min readSnap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsIn Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the...
Fahad HFeb 9, 20182 min readSnap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsIn Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the...
Fahad HFeb 8, 20187 min readEverything a CMO needs to know about video marketing in 2018Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online...
Fahad HFeb 8, 20187 min readEverything a CMO needs to know about video marketing in 2018Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online...
Fahad HFeb 8, 20182 min readYouTube says Amazon Alexa, Bud Light & Groupon won the Super Bowl ad gameYouTube says the most popular Super Bowl ads this year — on its AdBlitz Super Bowl hub — belonged to Amazon Alexa, Bud Light and Groupon....
Fahad HFeb 8, 20182 min readYouTube says Amazon Alexa, Bud Light & Groupon won the Super Bowl ad gameYouTube says the most popular Super Bowl ads this year — on its AdBlitz Super Bowl hub — belonged to Amazon Alexa, Bud Light and Groupon....
Fahad HFeb 6, 20182 min readTwitter loses its AR, VR head Alessandro SabatelliTwitter has lost its head of augmented reality and virtual reality. Twitter’s director of AR and VR, Alessandro Sabatelli, is leaving the...
Fahad HFeb 6, 20182 min readTwitter loses its AR, VR head Alessandro SabatelliTwitter has lost its head of augmented reality and virtual reality. Twitter’s director of AR and VR, Alessandro Sabatelli, is leaving the...
Fahad HFeb 6, 20181 min readInnovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’Video marketing platform Innovid has partnered with Over-the-Top (OTT) TV service Xumo to offer interactive video ads on top of...
Fahad HFeb 6, 20181 min readInnovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’Video marketing platform Innovid has partnered with Over-the-Top (OTT) TV service Xumo to offer interactive video ads on top of...
Fahad HFeb 2, 20181 min readDoubleClick Bid Manager testing features to improve digital & TV campaign coordinationEighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for...
Fahad HFeb 2, 20181 min readDoubleClick Bid Manager testing features to improve digital & TV campaign coordinationEighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for...
Fahad HFeb 2, 20181 min readYouTube sees 80% lift in people watching sports highlight videos during the last yearIn advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for —...
Fahad HFeb 2, 20181 min readYouTube sees 80% lift in people watching sports highlight videos during the last yearIn advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for —...
Fahad HFeb 1, 20183 min readFebreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII adLast year, P&G air freshener brand Febreze made its debut appearance as a Super Bowl advertiser. The brand used its spot to promote its...
Fahad HFeb 1, 20183 min readFebreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII adLast year, P&G air freshener brand Febreze made its debut appearance as a Super Bowl advertiser. The brand used its spot to promote its...
Fahad HFeb 1, 20182 min readInstagram triples length of Story ads with carousel formatInstagram is looking to make the ads in its Stories feed better equipped for brands to tell stories. Instagram is rolling out a version...
Fahad HFeb 1, 20182 min readInstagram triples length of Story ads with carousel formatInstagram is looking to make the ads in its Stories feed better equipped for brands to tell stories. Instagram is rolling out a version...
Fahad HJan 31, 20181 min readInnovid partners with mobile ad platforms to upgrade VASTThe VAST video ad format is used widely, but it lacks some features that marketers crave. Key among them: It doesn’t readily support...
Fahad HJan 31, 20181 min readInnovid partners with mobile ad platforms to upgrade VASTThe VAST video ad format is used widely, but it lacks some features that marketers crave. Key among them: It doesn’t readily support...
