The biggest global gathering of advertising industry professionals wrapped up this past weekend as the major players that drive the half...

The biggest global gathering of advertising industry professionals wrapped up this past weekend as the major players that drive the half...

For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine....

For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine....

Google Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates...

Google Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates...

For decades, TV networks have focused on marketing one thing: content. That’s because content was the only thing that broadcasters and...

For decades, TV networks have focused on marketing one thing: content. That’s because content was the only thing that broadcasters and...

All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video...

All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video...

VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile...

VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile...

Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video...

Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video...

Facebook introduced several new Video Creation Kit features Tuesday, including a tool that will automatically create multiple versions of...

Facebook introduced several new Video Creation Kit features Tuesday, including a tool that will automatically create multiple versions of...

When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which...

When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which...

I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build...

I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build...