Facebook introduced several new Video Creation Kit features Tuesday, including a tool that will automatically create multiple versions of a video with different aspect ratios. Video advertisers will also have access to new templates, more font options, seasonal stickers and a new feature to save works in progress.
Tool to resize videos. Facebook is making it easier for advertisers to optimize the size of their videos for various ad placements. The company says it takes only a “click of a button” to automatically turn a single video into multiple videos with various aspect ratios for different placements like the News Feed or Stories environments.
“You’ll save time and create video ads that appear customized for each placement, without having to shoot additional content or edit manually,” writes Facebook on its Media Blog.
More editing options. Facebook’s Video Creation Kit is also getting more templates — including a single-image template that can add visually engaging motion to a static image — and 20 new fonts for creating text overlays on a video. There are also new seasonal and event stickers that can be added to videos, including stickers for Mother’s Day, back-to-school season and more. (Stickers can be found within the “Effects” tab on the Video Creation Kit.)
Facebook says it will roll out more seasonal stickers throughout the year, including ones for Halloween, Singles Day and Dia de los Meurtos.
A new “save” feature. Video advertisers will now be able to save drafts of unfinished videos, making it possible to pick up their video project whenever they have time versus having to start anew every time they create a video ad.
Why we should care. Facebook first launched its Video Creation Kit in August, 2018, giving advertisers with limited resources — and limited access to video production staff — easy-to-use tools for creating video ads. These additional features build on what Facebook was already offering advertisers, helping them create more customized ads that can be optimized for ad placement, a boon especially for SMB advertisers that may not have the technical know-how to resize video ads.
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