
Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueVie
Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube —...

TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink
At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television....

TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink
At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television....

YouTube Studio moving out of beta with 3 new metrics & redesigned dashboard
After limiting the amount of analytics in its demographic data report last week, YouTube announced it is giving creators three new...

YouTube Studio moving out of beta with 3 new metrics & redesigned dashboard
After limiting the amount of analytics in its demographic data report last week, YouTube announced it is giving creators three new...

Pixability offers a new self-service video ad platform
Video ad platform Pixability is out with a new self-service integrated platform for YouTube, Facebook and Instagram. The Boston-based...

Pixability offers a new self-service video ad platform
Video ad platform Pixability is out with a new self-service integrated platform for YouTube, Facebook and Instagram. The Boston-based...

LiveRamp’s IdentityLink expands to a new frontier: Television
LiveRamp’s IdentityLink connects one customer data set with another via a persistent identifier, such as an email address. For instance,...

LiveRamp’s IdentityLink expands to a new frontier: Television
LiveRamp’s IdentityLink connects one customer data set with another via a persistent identifier, such as an email address. For instance,...

Ready to Go Live? All You Need to Know Now
live event, and doing big reveals after a period of suspense. Before you dive in to livestreaming While livestreaming may feel...

Ready to Go Live? All You Need to Know Now
live event, and doing big reveals after a period of suspense. Before you dive in to livestreaming While livestreaming may feel...

Majority of mobile marketers plan to increase video spend in 2018
Most mobile marketers are planning to increase investments in video this year, according to a report released Wednesday by YouAppi. The...

Majority of mobile marketers plan to increase video spend in 2018
Most mobile marketers are planning to increase investments in video this year, according to a report released Wednesday by YouAppi. The...

How a Winery Crushed Its Content Marketing With Video
Do you wish your videos made more of a difference for your business? Do you find yourself running out of ideas for videos your audience...

How a Winery Crushed Its Content Marketing With Video
Do you wish your videos made more of a difference for your business? Do you find yourself running out of ideas for videos your audience...

YouTube rolls out new chat replay, automatic captions & more for live streaming videos
After taking away a demographic data from creators last week, YouTube is giving something back and expanding its list of features for...

YouTube rolls out new chat replay, automatic captions & more for live streaming videos
After taking away a demographic data from creators last week, YouTube is giving something back and expanding its list of features for...

The IVEP Association is readying an ambitious new smart video platform for web and TV
A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind...

The IVEP Association is readying an ambitious new smart video platform for web and TV
A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind...
























