Attention + intensity: Tips for navigating the new age of media strategy
As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially,...
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Attention + intensity: Tips for navigating the new age of media strategy
As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially,...
Two kinds of video ads help break through the dilemma of interruptive marketing
Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people...
Two kinds of video ads help break through the dilemma of interruptive marketing
Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people...
IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the
Based on a day I spent last week at the Interactive Advertising Bureau’s Newfronts — where online content providers highlight their new...
IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the
Based on a day I spent last week at the Interactive Advertising Bureau’s Newfronts — where online content providers highlight their new...
Why Brands Need to Take the Plunge Into Virtual Reality Today
In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. And yet here we are, well into 2018, still...
Why Brands Need to Take the Plunge Into Virtual Reality Today
In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. And yet here we are, well into 2018, still...
Facebook lets publishers cross-post Live videos across multiple Pages & tests a rewind button
Facebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now making it...
Facebook lets publishers cross-post Live videos across multiple Pages & tests a rewind button
Facebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now making it...
Facebook Pages will be getting new video metrics & chart tracking engagement throughout video
Facebook is giving Page admins more data into how their videos are performing. The company announced three new metrics today that will be...
Facebook Pages will be getting new video metrics & chart tracking engagement throughout video
Facebook is giving Page admins more data into how their videos are performing. The company announced three new metrics today that will be...
Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships
Twitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media...
Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships
Twitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media...
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB,...
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB,...
YouTube announces more moves to chip away at TV ad budgets
For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the...
YouTube announces more moves to chip away at TV ad budgets
For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the...
Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number...
Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number...
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