Fahad HMay 11, 20184 min readAttention + intensity: Tips for navigating the new age of media strategyAs marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially,...
Fahad HMay 11, 20184 min readAttention + intensity: Tips for navigating the new age of media strategyAs marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially,...
Fahad HMay 9, 20181 min readTwo kinds of video ads help break through the dilemma of interruptive marketingTwo ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people...
Fahad HMay 9, 20181 min readTwo kinds of video ads help break through the dilemma of interruptive marketingTwo ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people...
Fahad HMay 9, 20181 min readIAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of theBased on a day I spent last week at the Interactive Advertising Bureau’s Newfronts — where online content providers highlight their new...
Fahad HMay 9, 20181 min readIAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of theBased on a day I spent last week at the Interactive Advertising Bureau’s Newfronts — where online content providers highlight their new...
Fahad HMay 9, 20189 min readWhy Brands Need to Take the Plunge Into Virtual Reality TodayIn late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. And yet here we are, well into 2018, still...
Fahad HMay 9, 20189 min readWhy Brands Need to Take the Plunge Into Virtual Reality TodayIn late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. And yet here we are, well into 2018, still...
Fahad HMay 8, 20182 min readFacebook lets publishers cross-post Live videos across multiple Pages & tests a rewind buttonFacebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now making it...
Fahad HMay 8, 20182 min readFacebook lets publishers cross-post Live videos across multiple Pages & tests a rewind buttonFacebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now making it...
Fahad HMay 3, 20181 min readFacebook Pages will be getting new video metrics & chart tracking engagement throughout videoFacebook is giving Page admins more data into how their videos are performing. The company announced three new metrics today that will be...
Fahad HMay 3, 20181 min readFacebook Pages will be getting new video metrics & chart tracking engagement throughout videoFacebook is giving Page admins more data into how their videos are performing. The company announced three new metrics today that will be...
Fahad HApr 30, 20182 min readTwitter to launch 8 new pilot series supported by branded in-stream video sponsorshipsTwitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media...
Fahad HApr 30, 20182 min readTwitter to launch 8 new pilot series supported by branded in-stream video sponsorshipsTwitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media...
Fahad HApr 30, 20182 min readDigital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growthDigital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB,...
Fahad HApr 30, 20182 min readDigital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growthDigital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB,...
Fahad HApr 30, 20182 min readYouTube announces more moves to chip away at TV ad budgetsFor years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the...
Fahad HApr 30, 20182 min readYouTube announces more moves to chip away at TV ad budgetsFor years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the...
Fahad HApr 26, 20182 min readSnapchat to test 6-second unskippable video ‘Commercials’ to run during ShowsSnapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number...
Fahad HApr 26, 20182 min readSnapchat to test 6-second unskippable video ‘Commercials’ to run during ShowsSnapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number...
