Twitter’s “While You Were Away” Feature Lands On Android
Android users will soon be seeing Twitter’s iteration of an automated feed of the best Tweets they’ve missed since last login. The “While...
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Twitter Enables Ad Targeting Based On Mobile App Actions
Twitter today announced that it’s giving mobile app advertisers a way to fine tune their ad targeting, allowing the creation of audience...
Forecast: Yahoo’s Mobile Ad Revenues To Soon Exceed Twitter
In its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than...
Twitter comScore Ranking Plunges As iOS Syndicated Traffic Excluded
In comScore’s August “Top 50 Multi-Platform Properties” rankings Twitter came in at number 12. In September it dropped to number 20....
A Non-Developer’s Guide To Fabric, Twitter’s New Platform For Mobile Developers
You’ve heard about Twitter Fabric, but what does it matter to the non-developer? Potentially, it means that Twitter might get more...
Twitter Fine Tunes Controls For MoPub Native App Advertising
Twitter announced today that it has updated its MoPub native app advertising platform to give developers more control over where and how...
Report: Twitter Will Woo App Developers With “Twitter Fabric” Platform
Twitter plans to launch a new app development platform, called “Twitter Fabric” in an effort to make peace with app developers, push its...
Twitter Courts Mobile Developers With “Flight” Conference On Oct. 22
Twitter announced today that it will hold its first conference for mobile developers, on Oct. 22, at the Bill Graham Civic Auditorium in...
Twitter Expands Ads To 12 More Non-US Markets
Twitter announced that it was expanding its advertising offerings to Portugal and 11 countries in Eastern and Central Europe. Those...
Twitter’s Growing Non-Core Users: Problem Or Opportunity?
Twitter had an impressive second quarter. The company reported revenues of $312 million, substantially above financial analysts’...
Full Twitter Direct Message History Will Soon Be Available Via Mobile Apps
While the synchronization between Twitter’s mobile apps and the web version has been a bit disjointed in the past, this soon may change....
Twitter Acquires Namo Media To Boost Its Mobile Native Ads
In a move to further bolster its mobile advertising efforts, Twitter announced today that it is acquiring mobile native ad specialist...
Slick Cross-Platform App Distribution Tool ‘Beta’ Is Released By Twitter’s Crashly
Earlier this year, Apple bought the popular iOS app distribution tool TestFlight along with the parent company Burstly to bolster its...
Twitter’s MoPub Will Open Its Native Ad Market For Apps Tomorrow
Twitter continues to go native. Today it announced that its native ad product for mobile apps, in testing since Twitter’s $350 million...
With Cover Buy Twitter Joins Battle Of Android Homescreens
Cover. Cover is another Android launcher or intelligent homescreen. Yesterday Cover announced it was being acquired by Twitter. Terms...
Twitter Makes Video Watching Easier With One-Click Inline Viewing
Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today...
Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?
Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion...
KLM Becomes First Airline To Take Payments Via Twitter
announced that its social media followers could pay for tickets and other services via Twitter. It’s not quite the same as using Twitter...
Crop Notch: Better Photo Editing & Sharing Capabilities Arrive In Twitter App Update
Twitter is continuing their quest for better photos with an upgrade to the native Twitter editing tools. Rotation, cropping and tagging...
What 2014 Holds For Mobile Marketing: 5 Predictions
It’s that time again. That’s right, I’m talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart...
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