Fahad HJun 16, 20141 min readHellmann’s #ReciTweet Campaign Offers Recipes To Fix “What’s In The Fridge” We’ve all been there. Standing in front of our refrigerator, staring inside hoping something delicious will magically manifest itself....
Fahad HMay 27, 20141 min readTwitter Tests A Super Simple Video Sharing Feature For iOSWho said sharing video has to be tricky? A new test spotted by Peter Kafka at re/code found the ability for iOS users to include...
Fahad HApr 29, 20143 min readYour Guide To All Things Hashtag Analytics & OptimizationHashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not,...
Fahad HMar 28, 20141 min readWould The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest CompetitorTaco Bell is taking a direct shot at McDonald’s to launch its new breakfast menu, using the fast food giant’s favorite namesake “Ronald...
Fahad HMar 26, 20141 min readTwitter Adds Photo Tags That Will Notify Others (Yet Won’t Count Toward Your 140 Characters)Imagine Ellen trying to tag everyone in her Oscar selfie and still having room enough to insert a joke about Bradley Cooper’s arm length....
Fahad HMar 25, 20141 min readSurvey Says: Twitter Quitters Are Looking For More Sorting & Filtering ToolsWhile Twitter has been lauded by brands for the ability to provide an unfiltered stream, some users just can’t handle it. A recent study...
Fahad HMar 22, 20141 min readTwitter Ups The Ante On Impression Metrics, Tests Showing “Views” In TweetsTwitter is bringing more metrics to the people, experimenting with showing users how many times their tweets have been viewed. This test...
Fahad HMar 20, 20141 min readCelebrate Twitter’s 8th Birthday By Traveling Back To See Your #FirstTweetIt’s hard to believe that Twitter is turning 8 years old already. To celebrate their octennial existence Twitter has released a simple...
Fahad HMar 13, 20141 min readTwitter’s Promoted Accounts Moving Into Timelines On DesktopTwitter’s Promoted Account advertising is about to get a bit more prominent. As reported first in TechCrunch, Promoted Accounts recently...
Fahad HMar 5, 20141 min readIs Twitter’s Flirtation With Agencies An Effort To Court “Normals”?Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in...
Fahad HMar 3, 20141 min readArby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely TweetArby’s garnered lots of attention with a tweet to Pharrell on Grammy’s night asking for its hat back. Turns out Pharrell put the now...
Fahad HFeb 7, 20142 min readEsurance Awarded Its $1.5 Million Prize: What’s Next & Will The 200,000 New Twitter FolloIt was a risky move waiting until the Super Bowl had ended to advertise the start of a giant $1.5 million Twitter sweepstakes, a risk...
Fahad HJan 30, 20144 min readA Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” PlansThis is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers — and even some...
Fahad HJan 21, 20141 min readStudy: 92 Percent Of Top Brands Tweet Avg. 12X Per Day, Audiences Grew 20 Percent In Q4The study shows that consumers are eager to follow brands on Twitter. Audiences for top brands grew 20 percent in Q4. Nearly 60 percent...
Fahad HDec 30, 20131 min readMastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square BillboardsThe company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday “priceless moments” on...
Fahad HDec 18, 20131 min readSmart’s “Who Wore It Better” Twitter Campaign Turns Selfies Into Custom CarsAccording to yesterday’s Tweet from @SmartcarUSA, followers who tweet the brand a picture of themselves with the hashtag #SmartWrapMe...
Fahad HDec 5, 20133 min read3 Ways Marketers Can #Win With Twitter’s New Tailored AudiencesToday, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target...
Fahad HOct 15, 20131 min readTwitter Users Now Able To Receive Direct Messages From All Users (Whether They Are Following Or Not)As Twitter nears their IPO, the features keep on rolling in for marketers. A new setting for Twitter accounts will give marketers the...
Fahad HOct 14, 20132 min readDoug, Ford’s Hilarious Spokespuppet, Is Missing From YouTubeFord created my favorite YouTube campaign of all time. It took place in 2011 and starred an orange, irreverent puppet named Doug and his...
Fahad HOct 10, 20132 min readNew @EventParrot Twitter Experiment Delivers Breaking News Via Direct MessageThe experiment is simple: Anyone that follows the @EventParrot account will start to get breaking news delivered via direct messages. It...
