
Twitter adds Direct Message Cards for advertisers to kick-start specific conversations
One of chatbots’ main challenges is kick-starting a conversation. So Twitter is introducing its own kind of ice-breaker. Twitter is...

Twitter’s newly incentivized conversational ads could help its pricing problem
If Twitter can get more people tweeting about brands’ ads, then maybe brands will count those free tweets’ audiences as extra impressions...

Twitter peeks at 360-degree video with Samsung campaign for NBA Finals
Twitter has started to take a look at supporting 360-degree videos on its service, like YouTube and Facebook already do. On Thursday...

Honda Hosts #OpenTheCheer Twitter Instant-Win Contest For Holiday Sales Event
Honda is adding a giveaway to its annual “Happy Honda Days” end-of-year integrated campaign in 2015, allowing folks who retweet its...

Up Close With Twitter’s New Product Pages & Collections For Shopping
Today, Twitter introduced two new ways it will surface product information to encourage purchasing through the platform. One is Product...

Degree Men To Use Twitter Card Poll To Determine Shots In Game Of HORSE Between NBA All-Stars
This Saturday before the NBA All-Star game, Degree Men will host a televised game of HORSE between Golden State Warriors’ Stephen Curry...

A Marketer’s Guide To Gaining Attention On 12 Top Social Networks
In just a couple of weeks, the Marketing Land editorial staff will head to Las Vegas for our annual SMX Social Media Marketing...

Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs
Add another ad unit to Twitter’s deck: the Website Card. The new offering, which will be made available to all advertisers on mobile and...

Twitter Makes Video Watching Easier With One-Click Inline Viewing
Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today...

How Adobe Used Twitter Lead Gen Cards To Drive Enrollments For A Brand New Online College [Case Stud
Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name...

Twitter Deals Out In-Depth Analytics For Twitter Cards
Over the next few days some significant marketing enhancements will be arriving on your Twitter Cards. Today Twitter announced the...

Vocus Rolls Out Social Media Updates To PRWeb, Adding Twitter Cards & Google Author Tags
new social media updates to their press release distribution service PRWeb, adding Twitter Cards, Google Author tags, and markup language...

Twitter’s Lead Generation Card Now Live For Selected Brand Advertisers
testing a lead-gen capable tweet internally, Twitter has now expanded the product to a select few brand advertisers — and more will, no...

Twitter Shuts Off Ribbon After Launch Of In-Stream Payments
Ribbon that enabled in-tweet payments for products, services and more. Ribbon announced the new product at 11:00 am PT today and...

Twitter Updates Its Mobile Apps To Support New Twitter Cards
new Twitter Card formats that the company just announced last night? They’re coming to Twitter’s mobile apps and mobile.twitter.com....

Twitter Announces 3 New Twitter Cards At Developer Event
These were first called expanded tweets when Twitter launched the feature in June 2012. About four months later, Twitter announced that...

Twitter Cards: How Savvy Marketers Get More Out Of Twitter
Although Twitter has been around for a long time, there are still many people who do not know what Twitter Cards are. Well, good news...

Twitter Now Has More Than 2,000 Interactive Tweet Partners
The company says that it now has more than 2,000 partners taking advantage of the ability to include various media in tweets via what are...

New Twitter Mobile App Aims To Enhance Tweets & Events
The rumors leaked earlier this week proved to be true. Today Twitter released their new mobile apps for Android and iPhone. While...
























