
Twitter’s throwing the doors to its pre-roll video ad biz wide open
Twitter is making it easier for advertisers to spend their digital video budgets on the social network. After opening up its pre-roll...

Twitter, like Facebook, adds old-school elements to its mobile ad network
Apparently it’s “Back to the Future” week for social networks’ ad networks. A few days after Facebook announced it would begin to bring...

Twitter data show most tweets from brands, publishers, celebs contain links
Yesterday, Bloomberg reported that Twitter plans to stop counting links against tweets’ 140-character limit. It’s a no-brainer move....

Twitter will reportedly stop counting links, photos against tweets’ character counts
Twitter is about to do that thing it should have done a long time ago. No, not roll out an optional, full-blown algorithmic timeline....

Twitter renewed its upfront deals with these three agencies
Twitter didn’t have a great first quarter. Its monthly audience grew, but not by a lot. Its revenue grew, but not by as much as Wall...

Twitter will bring its logged-out ads to the mobile web in Q2
Twitter’s ready to start making money from more of its logged-out audience. Sometime during the second quarter of 2016, Twitter plans to...

Twitter misses revenue estimates as brand advertising biz weakens
Now Twitter’s business growth is the problem. After years of struggling to grow its audience, Twitter is now struggling to grow its...

Associated Press Teams Up With Twitter To Track 2016 Election-Related Tweets
According to the AP, the Twitter data being tracked is based on an algorithm that measures the number of Tweets related to this year’s...

Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More
Twitter took the somewhat unusual step today of revealing a number of planned improvements for 2016 — changes that involve the company’s...

Twitter Has $710 Million Q4, 86% Of Ad Revenues Came From Mobile
Twitter announced Q4 earnings this afternoon and disappointed investors. Revenues of $710 million were up 48 percent versus 2014 but in...

Twitter Exodus Over The Weekend As Key Executives Leave
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. On Sunday, news rippled through the internet (mostly Twitter) that at least four...

Twitter Sustains Massive Outage Across Web, Mobile & APIs
When you wake up this morning, you may notice that your Twitter timeline and marketing efforts seem awry. Thanks to a major outage that...

Twitter Updates Rules To Fight Abusive Behavior
In an attempt to make Twitter a safer and more comfortable place for users (and brands) to communicate, the company today updated its...

Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Over the past couple of years, Twitter has been investing in products for direct...

Twitter CEO Jack Dorsey Confirms Company Will Lay Off 336 Employees
Eight days after being named Twitter’s permanent CEO, Jack Dorsey confirmed a report from Re/code last week that the company would be...

Twitter Moments Brings Featured Stories To The Masses In A Concise, Swipeable Format
Your Twitter ecosystem may look a bit different this morning thanks to a new feature that’s rolled out called “Moments”. This is a format...

Twitter Hires CEO Search Firm, Rules Out Jack Dorsey As Dick Costolo’s Replacement
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Twitter has hired a hiring search firm to help the company find a replacement...

“We’re Looking For Someone Who Really Uses And Loves The Product” & More About Twit
Want to be the next CEO of Twitter? Then you’d better already be using and loving the product, said soon-to-be interim CEO Jack Dorsey....

Twitter CEO Dick Costolo Stepping Down, Jack Dorsey Named Interim CEO
You don’t have Dick to kick around any more — Dick Costolo as CEO of Twitter, that is. Fairly described as embattled over the past few...
























