Twitter today introduced an advertising tool that enables targeting people based on the categories of apps they have installed on their...

AdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics...

Twitter is making it easier for advertisers to tap into Amplify, its video clip focused ad product. Amplify is a two-year-old product...

Last August Twitter refined its ad products by giving some advertisers the ability to pay only for the engagement they wanted. Called...

Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted...

More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or...

Promoted Tweets are getting more subtle. Twitter has quietly removed the yellow badge from its main ad unit, hoping to to make its native...

Twitter was compelled to release its Q1 earnings early because financial data aggregator Selerity captured and released the company’s...

Twitter continues to tinker with its advertising display. Earlier today, we reported that the company is experimenting with displaying...

In the test, which is being shown to a small number of logged in users, the promoted tweets are displayed to people visiting other users’...

Twitter’s ad buying shortcut — Quick Promote — has gone mobile. The feature, which enables advertisers to bypass the ad dashboard to...

Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in...

Here’s a quickie but goodie… though it’s a scary quickie and goodie, so be warned. Director Mike Flanagan, whose “Oculus” did well at the...

Twitter wants to make it easier to promote your business and see how well your Twitter account is performing. Starting today, you’ll see...

Twitter ad targeting just got more broad … and specific. Today the company announced that it’s giving advertisers the ability to take aim...

Twitter today announced two enhancements to its ad conversion tracking tools to give marketers more insight into ROI from Twitter...

Twitter recently announced the broader launch of Promoted Video, their in-stream video advertising product. It’s been in beta with select...

Buying an ad on Twitter just got simpler. Twitter announced today a streamlined ad campaign launcher called “quick promote,” giving...

Twitter today took a step to push its advertising products beyond Twitter, announcing partnerships to syndicate promoted tweets on...

TV, movies, music, news events — you name it, plenty of people will be tweeting about it. So how should media and entertainment companies...