Twitter’s new Conversational Ads mix polls with custom hashtags and rich media with the aim of getting users to share their responses...

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Over the past couple of years, Twitter has been investing in products for direct...

growth problem, though ad revenues have shown nice growth. A new ad targeting option test released today gives marketers the ability to...

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. In its ongoing efforts to attract more advertising dollars from big brands,...

Twitter’s Moments is getting its first advertising moment. The company announced today that it will begin testing promoted Moments on...

Available for app publishers through Twitter’s MoPub Marketplace, the native ad units feature a video and call-to-action button, similar...

Self-management ad platform AdStage has launched AdStage Labs to develop and release creative new tools and products for advertisers that...

Most direct response and conversion-oriented marketers know that last-click attribution simply leaves too many touch points out of the...

Twitter is opening up its Amplify program beyond direct publisher buys with a new option that should appeal to a much wider array of...

Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program...

Joining the ranks of Twitter’s ad cards is the Video App Card, app install ads that enable app developers to promote their apps with...

If buying a person a beer is a good way to foster a friendship, Heineken is angling to make a lot of friends — Facebook friends, that is....

Need to advertise in Mongolia, Tajikistan or the Isle of Man? Starting today, Twitter can help with that. The company announced that is...

Twitter’s Audience platform is taking a big step forward today with changes that affect ads both on and off of the Twitter platform. New...

Quka / Shutterstock.com If you have any kind of a marketing budget, you’re using paid social advertising. Whatever your vertical or...

Twitter today introduced a new feature to help advertisers manage multiple campaigns. Called ads editor, the tool enables users to create...

Twitter, long the leading social network for real-time marketing, is pushing its advantage. Today the company introduced event targeting,...

Twitter announced several additions to its app install advertising tool kit today. Advertisers will be able to promote apps within video...

Twitter’s mobile ad management feature, introduced as an experiment last week, is now an official part of the company’s tool set. Today,...

Twitter has added a handy new feature to its mobile apps: the ability to monitor and adjust ad campaigns while you are on the go. As...