Apparently it’s “Back to the Future” week for social networks’ ad networks. A few days after Facebook announced it would begin to bring...

Twitter didn’t have a great first quarter. Its monthly audience grew, but not by a lot. Its revenue grew, but not by as much as Wall...

Twitter’s ready to start making money from more of its logged-out audience. Sometime during the second quarter of 2016, Twitter plans to...

Twitter released some surprising findings on factors that can make for successful promoted tweets in direct response advertising...

Now Twitter’s business growth is the problem. After years of struggling to grow its audience, Twitter is now struggling to grow its...

Twitter ads editor, which was released last August, is improving functionality to support ad groups, making the tool more attractive for...

Which brands, agencies and partners are most innovative on Twitter? The social network would like to know. This year, the annual Twitter...

There’s a “Rudy” analogy in the news that Twitter has won the exclusive rights to stream 10 of the NFL’s Thursday Night Football games...

Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website...

Rokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...

On its 10th birthday, Twitter is taking stock of the many ways brands and advertisers have tapped into the Twitter zeitgeist to connect...

Birthday parties are usually happy affairs. Cakes, candles, balloons, maybe a clown. But don’t expect there to be much celebrating of...

After Twitter reported stagnant user growth in the fourth quarter — with a decline in US users and an overall global bump of just three...

MoPub reports that, for the first time, in Q4 2015 brand spending outweighed that of performance advertisers on the in-app ad exchange....

new algorithmic timeline became available globally on Wednesday. Twitter has been the place where brands can connect with users in the...

If scroll blindness is the new banner blindness, Twitter is rolling out a potential solution for advertisers looking for maximum...

Do you want to accelerate the growth of your Twitter follower count? Do you want to increase your organic reach on Twitter but find that...

After launching the hyped Twitter branded emoji last year, the company is gearing up, Super Bowl style (and effectively priced just like...

If you were a marketer hoping to reach the Twitter elite through its ad platform, think again. Re/code reports that Twitter VIPs are not...

Looks like long form at Twitter isn’t only being limited to tweets. Digiday is reporting that Twitter is now offering pre-roll...