Fahad HApr 26, 20172 min readTwitter’s total revenue shrinks for the first time as ad revenue decline steepensTwitter released its first quarter earnings results on Wednesday morning. Here’s a quick rundown of how the social network’s business is...
Fahad HApr 19, 20171 min readIn-stream video ads have arrived on TwitterAs more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream...
Fahad HApr 10, 20172 min readTwitter’s latest ad format turns Periscope hearts into branded onesTwitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some...
Fahad HApr 10, 20171 min readTwitter adds 3rd-party measurement for viewability & audience verificationrvlsoft / Shutterstock.com Twitter announced new and expanded partnerships with third-party measurement vendors on Monday. Moat and...
Fahad HMar 23, 20171 min readTwitter explores paid subscription version of TweetDeck as ad biz strugglesWith Twitter’s advertising business struggling, the company has begun looking at other means of making money. Twitter is exploring a paid...
Fahad HMar 17, 20171 min readANA calls for independent audits of ads in the ‘walled gardens’All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today...
Fahad HMar 2, 20172 min readDenny’s ‘zoom in’ tweet is selling like hotcakes with more than 75K retweets, 100KPlaying off the now popular ‘zoom in’ meme, the tweet includes an image of the brand’s iconic pancake stack and directs followers to zoom...
Fahad HFeb 9, 20173 min readWhat marketers should know about Twitter’s Q4 2016 earningsTwitter’s fourth-quarter earning report wasn’t all bad. It was just a lot of bad, with some good and a bit of ugly. The Good The product...
Fahad HFeb 9, 20172 min readTwitter’s ad revenue declined in Q4 2016Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is...
Fahad HDec 22, 20162 min readTwitter overcharged video advertisers due to error in its Android appWell, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices...
Fahad HDec 12, 20162 min readTwitter is eliminating its ads that requested people’s personal informationtanuha2001 / Shutterstock.com Twitter is phasing out its lead generation ad format that brands could use to request people’s names,...
Fahad HNov 9, 20163 min readTwitter’s top biz exec Adam Bain is leavingThe individual who, for six years, has overseen the growth and recent deceleration of Twitter’s advertising business, Adam Bain, has...
Fahad HNov 8, 20163 min readHow social ads’ location targeting can side-step electioneering lawsIn California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of...
Fahad HOct 27, 20164 min readWhat advertisers should know from Twitter’s Q3 2016 earnings callTwitter’s third-quarter earnings report and corresponding call with analysts on Thursday covered a lot of things you probably already...
Fahad HOct 27, 20162 min readTwitter’s Q3 2016 Earnings Report in 5 ChartsTwitter released its third-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is...
Fahad HSep 28, 20162 min readTwitter now lets brands advertise only to potential site visitors likely to become customersIf you’re an advertiser who wants to run ads on Twitter to get people to do something specific on your site — like buy a product or...
Fahad HSep 22, 20161 min readTwitter’s app install ads go native inside its ad networkrvlsoft / Shutterstock.com Twitter is sprucing up the look of advertisers’ mobile app install ads within its in-app ad network. On...
Fahad HSep 22, 20162 min readInstagram now has more than 500,000 active advertisersA year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and...
Fahad HSep 19, 20162 min readTwitter’s relaxed character limit doesn’t apply to ads, but there’s a workaroundIt’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls...
Fahad HSep 13, 20163 min readSnapchat adopts Facebook-style ad targeting like email, mobile device matchingSnapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type...
