Super Bowl advertising season is underway, and Marketing Land is back with the fifth annual #Hashtag Bowl — our look at how advertisers...

After a two-year hiatus, Taco Bell announced today it would be returning as a Super Bowl 50 advertiser this year. The brand said it plans...

First-time Super Bowl advertiser SunTrust Bank announced today it will be airing a national 30-second spot scheduled to run during the...

TurboTax will be making its third appearance as a Super Bowl advertiser with its “It doesn’t take a genius to do your taxes” campaign....

Since last week’s Super Bowl campaign announcements from Wix and Butterfinger, both Honda and PayPal have announced that they, too, will...

With nearly two months to go before next year’s big game, two advertisers so far — Butterfinger and Wix.com — have announced their 2016...

To evaluate engagement data for Super Bowl XLIX video ads that aired during the big game, Unruly polled 1,200 people. On average, 38...

Denys Prykhodov / Shutterstock.com It’s no surprise that seven of the top ten YouTube video ads last month were Super Bowl spots. What is...

Marketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The...

On Super Bowl Mondays — after games go in the history books and uneaten cheese dip goes in the trash — media wonks and marketing pundits...

The dust has settled on our 4th annual Hashtag Bowl, and it’s time to announce this year’s winners. Winners, with an “s”? Yes. As always,...

If you want to get a sense of the Super Bowl’s grip on America, the graphs below from Criteo highlight how game day affects the consumer...

Whether you are thrilled or crushed with the outcome of Sunday’s game, the real winners are the marketers who executed clever campaigns...

Two of the main services that track the online activity surrounding Super Bowl ads agree: Budweiser is the big winner from Super Bowl 49...

LunaseeStudios / Shutterstock.com Taking advantage of Facebook’s ever climbing video engagement rates (Zuckerberg says his site generates...

Which brand won the social media attention during Super Bowl 2015? The surveys from various sources are all still coming in. From...

Twitter has declared a victor in the Super Bowl of advertising. McDonald’s received the most mentions on Twitter during Sunday’s big game...

The Super Bowl needs no introduction, and if you’re a marketer, yesterday was filled with ups and downs both on and off the field. For as...

An ad banner appeared throughout both game play and advertisers’ own spots. If you weren’t among the estimated 2-3 percent of the 115...

There was plenty to talk about during last night’s Super Bowl. From commercials ranging from uplifting to morose, to a kitschy Katy Perry...