
Google Home to star in new Super Bowl LI commercial
A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will...

Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday
Wouldn’t your Super Bowl ad-watching experience be improved 1,000 percent if you could talk conversion rates and cross-channel campaigns...

Audi uses Super Bowl ad to drive home importance of equal pay for women
Audi is not shying away from social issues at this year’s Super Bowl, using its ad to highlight the carmaker’s commitment to equal pay in...

[Podcast] Marketing Land Live #43: Cool, creepy and contemporary — Super Bowl LI ads hit the w
Marketing Land’s annual Hashtag Bowl is just a few days away, and a flood of Super Bowl ads have finally been released online. Some...

What if Super Bowl commercials were like digital ads?
But wait. Was Edelman inbound or not? Hard to say. A replay review will determine if the call stands and the Patriots win — or if the...

KFC bringing Colonels to Super Bowl LI for its 1st appearance as a Super Bowl brand
KFC is making its debut appearance as a Super Bowl advertiser this year with a 15-second spot scheduled to air during the fourth quarter...

Budweiser Super Bowl LI ad tells immigrant story of founder coming to America from Germany
Budweiser has released the 60-second spot it will air during the Super Bowl, an ad that tells the story of how its founder Adolphus Busch...

Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood...

Opinion: Mr. Clean’s Super Bowl ad may get buzz, but does it cross the ‘creepy’ li
After posting a teaser ad earlier this week with “stranger-danger” vibes all over it, Mr. Clean has released its official “Cleaner of...

Snickers releases 4 Super Bowl LI teaser ads & says official spot will be filmed live
Snickers is coming back to the Super Bowl this year with a campaign featuring actor Adam Driver. This will be the brand’s sixth...

GoDaddy returns to Super Bowl with teaser ads riffing on viral cat videos & sneezing pandas
After sitting out during last year’s big game, GoDaddy is returning to this year’s Super Bowl and focusing its campaign on the brand’s...

5 more brands launch Super Bowl LI ads: Hyundai, Turbo Tax, Lexus, Avocados from Mexico & Mr. C
Last week, Intel released its official 30-second Super Bowl ad, “Everyday Brady,” starring NFL MVP Tom Brady. Kia released two teaser ads...

Kia recruits Melissa McCarthy for Super Bowl LI campaign to launch the new Niro crossover SUV
2017 Niro – Blue Kia has officially launched its Super Bowl LI campaign, releasing two teaser ads with actress Melissa McCarthy as the...

YouTube’s Top 10 Super Bowl ads since 2008: Anheuser-Busch’s Budweiser & Bud Light
As we wait for Super Bowl LI campaigns to start rolling out, YouTube has completed an extensive analysis of its top Super Bowl ads from...

Wix Super Bowl LI campaign comes out strong with Jason Statham & Gal Gadot throwing punches
The spot is a departure from the brand’s Super Bowl 50 ad which was a joint campaign between the web development platform and the “Kung...

Super Bowl LI teaser ads a no show so far this year with brands keeping campaigns under wraps
As of Sunday, we’ll be three weeks out from Super Bowl LI. By this time last year, three brands had already released teaser ads for their...

Get ready: The 2017 Marketing Land #HashtagBowl is coming soon!
Super Bowl advertising season is underway, and Marketing Land is back with the sixth annual #Hashtag Bowl — our look at how advertisers...

Intel’s Super Bowl LI ad turns NFL MVP Tom Brady’s daily routines into epic experiences
Intel has recruited Super Bowl veteran and MVP Tom Brady for its 30-second “Brady Everyday” Super Bowl ad scheduled to air during Fox’s...

Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day
For its second Super Bowl appearance, Avocados from Mexico is teaming up with Mexican-style food brand Old El Paso for its “Gauc Nation...
























