Fahad HMay 28, 20143 min readWhat To Expect And How To Prepare As The U.S. Mobile Landscape MaturesThe tide rose, we’re standing waist deep, and, as the landscape steadies, the short-term shifts have become less dramatic. To get away...
Fahad HMay 21, 20142 min readStudy: Google Takes The Lead As World’s Most Valuable Brand While Apple Drops To #2top 100 most valuable global brands revealed Apple now ranks second to Google. Commissioned by communications services group WPP, the...
Fahad HMay 12, 20141 min readParse.ly: Search Overtakes Social (Again) As Referral Source For Major PublishersIt’s kinda like a heavyweight fight, only without the really expensive pay-per-view and the sweaty athletes filling your big screen TV....
Fahad HMay 2, 20142 min readClick-Through Rates On Mobile App Ads Reach New Heights, Lead To Record DownloadsIn March, click-through rates on ads for mobile adds on iOS devices reached new heights, increasing fivefold from the previous year. CTRs...
Fahad HApr 10, 20141 min readIAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doublesreleased its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year...
Fahad HApr 7, 20142 min readDisplay To Eclipse Paid Search Ad Spend In 2016, Mobile Set To Become 4th-Largest Ad MediumSpending on display advertising will soon overtake paid search. That’s according to ZenithOptimedia’s latest global advertising forecast....
Fahad HMar 31, 20141 min readAdvertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoYPaid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest...
Fahad HMar 26, 20142 min readKey Data From Pew’s “State Of News Media” ReportState of the News Media report. A comprehensive “document,” it covers TV, newspapers, magazines, radio and digital. I won’t try to...
Fahad HMar 20, 20143 min readHow Users Of Various OSes Differ In Their Online Behavior Over TimeFor marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These...
Fahad HMar 5, 20142 min readTwitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For OscarsAs the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post,...
Fahad HFeb 28, 20142 min readFacebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report]Add this to the ongoing debate over whether social or search is driving more traffic to online publishers: new data from Parse.ly shows...
Fahad HFeb 26, 20143 min readYou Can Love Your Marketing Data, Just Don’t Fall Under Its SpellI admit it: I have a conflicted relationship with data. On the plus side, I believe that data is one of the three biggest benefits that...
Fahad HFeb 20, 20143 min readState-Level Usage Statistics: How They Can Be LeveragedFor many brands, regionalization of marketing programs represents a key pillar to their overarching strategy. Particularly for those...
Fahad HFeb 14, 20141 min readTablet Traffic: iPad Used Most, Surface Used Most ConsistentlyAd network Chitika has released new data about North American tablet traffic and usage. To generate the report the company looked at...
Fahad HFeb 12, 20142 min readReport: Mobile Drove More Than $200 Billion In 2013 Retail SalesxAd has released its 2013 year-in-review report. The data and findings are drawn from “more than 400 billion location-verified ad...
Fahad HJan 27, 20142 min readOnline Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [NieNielsen’s latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more...
Fahad HJan 25, 20141 min readReport: Facebook & StumbleUpon Saw Nearly 50% Increase In Referral Share Of VisitsThe StumbleUpon and Facebook talk of late hasn’t been chipper. Until Today. Shareaholic, a discovery and sharing platform that helps...
Fahad HJan 17, 20142 min readHyper-Local Opportunity: 100 Billion Monthly Ad Impressionssold patch off, retaining a minority stake in a joint venture with Hale Global. The latter will now operate the Patch network of...
Fahad HJan 16, 20141 min readPropelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report]Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for the first time, Pinterest...
Fahad HJan 14, 20142 min readReport: Despite Reddit’s Furious Growth, Overall Share Of Referral Traffic Declined In 2013Last month, Reddit posted fantastic end-of-year numbers that showed explosive growth. In 2013, the social aggregation site ended with 56...
