If you’ve been keeping your eyes open, the shift to a mobile-first world should come as no surprise. Even beyond the data itself, all you...

Opera Mediaworks released its 2014 State of Mobile Advertising report today. The report encompasses 90 percent of the top Ad Age global...

Programmatic — automated digital ad buying — is on fire in the U.S, with adoption rising quickly this year. New data from eMarketer pegs...

E-commerce sales are expected to rise between eight and 11 percent this holiday shopping season. That’s the word from Shop.org, which...

Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was...

Driven by a strong preference for convenience and a limited wariness about privacy, U.S. consumers have sharply increased their use of...

Coming off an estimated 12 percent growth during the 2013 holidays, online retailers are expecting even fuller stockings this holiday...

Online display advertising had a strong showing in the second quarter of 2014. The sector grew 6.2 percent in Q2, outperforming the...

Campaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing...

There’s no questioning the rise in online video viewing, but U.S. adults are still watching a lot more video on their television sets...

Several months ago, I read an interesting study on publisher outreach. The writer had surveyed 100 bloggers in the food/parenting niche...

When a user loads a webpage, they aren’t doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that...

There’s good news and bad for the social media industry in the latest American Customer Satisfaction Index Customer released Monday. The...

Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in...

Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing...

According to a new forecast from eMarketer, total media spending in the US will see its largest increase in a decade reaching $180.1...

With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter...

As more and more users do more and more on their smart phones and tablets, understanding the needs and wants of prospects and customers...

Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While...

I’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the...