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US Display Spend Will Overtake Search In 2016 [eMarketer]
The year that display ad spend finally overtakes search in the US may finally have arrived. Emarketer estimates that display ad spend in...
The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US
Christmas. Hannukah. Kwanzaa. Festivus. As e-commerce retailers are in the throes of prime holiday shopping bidding wars, there may be a...
Is Google’s Search Market Share Actually Dropping?
Last year, I conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly dominates...
US Digital Advertising Revenues Hit $15 Billion For Another Record Quarter [IAB]
Another quarter, another record for internet advertising revenues. US internet advertising revenues reached $15 billion in Q3 2015,...
Airbnb Voted No. 1 Best Place To Work On Glassdoor’s Annual List Of Top Employers
Of the top 20 best places to work in the US, more than half were tech companies, with Airbnb, Guidewire, HubSpot and Facebook all making...
Cyber Monday Online Sales Top $3 Billion For Another Record-Setting Year
Last week, my dental hygienist told me she was taking Monday off “for Cyber Monday.” Not Black Friday, but Cyber Monday. The irony of...
Study: The Content That Compels People to Buy
The internet has deeply and thoroughly affected the way consumers research and buy. E-commerce is rapidly growing and has been a great...
Are Millennials Speeding Up The Slow Death Of Interruption Marketing?
Digital technology has revolutionized consumer behavior, but many marketers still rely on old interruption marketing techniques designed...
Facebook Slips Slightly But Still Dominates Social Login Market
For the first time in two years, Facebook’s share of the social login market dropped, according to new Gigya data, but the social network...
SEMPO Releases State Of The Industry Report 2015
SEMPO, the Search Engine Marketing Professional Organization, has released the 10th state of the industry report, a survey of more than...
Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level
To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product...
IAB: US Internet Ad Revenues Up 19 Percent In First Half of 2015, Driven By Mobile, Social, Video
The second quarter of 2015 generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5 percent year over year,...
What Works With Consumers? Survey On Inbound And Outbound Marketing Tactics Yields Insights
The era of noisy, low-value marketing is over. With so many people actively resisting interruptive marketing messages, marketers need to...
Mobile CPMs Now Higher And Growing Faster Than Desktop [Study]
Mobile CPMs are not only growing faster, but they were higher than desktop CPMs in Q3 2015, according to a new study from programmatic...
Online Sales Expected To Increase 6 To 8 Percent This Holiday Season, NRF Says
As retailers are gearing up for a holiday sales surge, the National Retail Federation announced Thursday that it expects sales...
Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Google Losing, T
In a survey of 2,000 US consumers, 44 percent of respondents said they go directly to Amazon to start their product searches. That...
Facebook Ad Revenues Expected To Grow 42 Percent in 2015, Twitter Growth Estimates Lowered
Instagram is helping to drive Facebook’s continued strong growth in ad revenues. Facebook’s ad revenues are expected to reach $16.29...
Study Finds Both Widespread Programmatic Adoption And Lack Of Understanding How It Works
A new study found large gaps in the numbers of respondents who said they use programmatic (67 percent) compared to the number who say...
Ad Blocker Usage Highest Among Key Advertiser Demos: Millennials And High Earners
Millennials are most likely to utilize ad blocking on desktop. Source: Sourcepoint and comScore study. People who use ad blockers are...
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