The two behemoths, Google and Facebook, account for some 76 percent of new investment in digital advertising, according to  the Internet...

The video analytics platform ranked the top 10 brands in 2016 based on how often a brand’s video content was shared versus the number of...

“Most retailers are reducing print spend while focusing on other channels, like linear TV and digital,” said Todd Krizelman, CEO and...

Copyright by World Economic Forum/Photo by Michael Wuertenberg What keeps Google at the top of WPP’s media supplier list? “The power of...

The benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of...

A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their most...

Internet revenues surpassed another record high in the first half of 2016 to hit $32.7 billion, according to the IAB report conducted by...

Along with a set of recommendations for effectively reaching shoppers on mobile this holiday season, Google published a compilation of...

At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews,...

Internet ad revenues in the US set a first-quarter record at $15.9 billion, besting Q1 2015’s record of $13.2 billion, according to the...

A new report on push notifications and personalization from Leanplum finds a huge discrepancy between the behaviors of Android and iOS...

Another year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a...

The live video version of Pulse on CNN Microsoft Pulse is the real-time voting platform that you might have seen on TV, as viewers give...

It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed...

Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re only looking at your own performance and competing...

In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways....

January’s top ads were dominated by video games and politicians. “Clash of Clans,” “Boom Beach,” “Pokémon,” “Candy Crush” and Drone...

Promoting Hyundai’s 2017 Elantra, the car maker’s “The Chase” Super Bowl ad ranked No. 1, followed by its “First Date” spot featuring...

The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from users across the web, as...

Thanksgiving has quickly become a juggernaut for retailers online. New data from Hitwise, a division of Connexity, shows Thanksgiving...