Fahad HJan 24, 20172 min readReport: Digital ad spend growth slowed in 2016; Snapchat overtook PinterestThe two behemoths, Google and Facebook, account for some 76 percent of new investment in digital advertising, according to the Internet...
Fahad HJan 5, 20171 min readTop 10 most shared video brands in 2016: Red Bull ranks No. 1 with 27M shares – more than doubThe video analytics platform ranked the top 10 brands in 2016 based on how often a brand’s video content was shared versus the number of...
Fahad HJan 3, 20171 min readReport: Amazon led big retailers in digital ad spend increases during early holiday season“Most retailers are reducing print spend while focusing on other channels, like linear TV and digital,” said Todd Krizelman, CEO and...
Fahad HDec 9, 20162 min read“Power of search” keeps Google #1 with WPP; Facebook poised for #2; Snapchat gainingCopyright by World Economic Forum/Photo by Michael Wuertenberg What keeps Google at the top of WPP’s media supplier list? “The power of...
Fahad HNov 22, 20161 min readNielsen: Mobile targeting is getting better, particularly when targets are narrowerThe benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of...
Fahad HNov 15, 20161 min read70% of consumers will leave a review for a business when askedA business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their most...
Fahad HNov 1, 20162 min readIAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016Internet revenues surpassed another record high in the first half of 2016 to hit $32.7 billion, according to the IAB report conducted by...
Fahad HOct 19, 20162 min readGoogle shares data on how mobile is set to impact shopping this holidayAlong with a set of recommendations for effectively reaching shoppers on mobile this holiday season, Google published a compilation of...
Fahad HJul 27, 20161 min readLocal businesses trump big businesses when it comes to delivering on-site updatesAt BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews,...
Fahad HJun 9, 20161 min readIAB: Q1 US ad revenues hit record $15.9 billion, up 21 percent YoYInternet ad revenues in the US set a first-quarter record at $15.9 billion, besting Q1 2015’s record of $13.2 billion, according to the...
Fahad HMay 27, 20162 min readAndroid users open 2x more notifications, but iOS users much faster to open — [Report]A new report on push notifications and personalization from Leanplum finds a huge discrepancy between the behaviors of Android and iOS...
Fahad HApr 21, 20162 min readUS digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another highAnother year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a...
Fahad HApr 19, 20162 min readMicrosoft’s user-response Pulse platform now supports on-demand videoThe live video version of Pulse on CNN Microsoft Pulse is the real-time voting platform that you might have seen on TV, as viewers give...
Fahad HMar 30, 20163 min readSalesforce survey: Customer satisfaction is more important to marketers than revenue or customer acqIt’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed...
Fahad HMar 24, 20161 min readNew benchmarks: Google AdWords cost per acquisition across 20 industries [study]Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re only looking at your own performance and competing...
Fahad HMar 14, 20164 min readThe “social iceberg”: The data on 1:1 marketing may surprise youIn the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways....
Fahad HFeb 10, 20161 min readTop 10 YouTube Ads In January: “Clash Of Clans” Takes The Lead 2nd Month In A RowJanuary’s top ads were dominated by video games and politicians. “Clash of Clans,” “Boom Beach,” “Pokémon,” “Candy Crush” and Drone...
Fahad HFeb 8, 20161 min readYouTube’s Top 10 Super Bowl 50 Ads: Hyundai Proved It Was The Brand To BeatPromoting Hyundai’s 2017 Elantra, the car maker’s “The Chase” Super Bowl ad ranked No. 1, followed by its “First Date” spot featuring...
Fahad HFeb 5, 20161 min readGoogle Search Partner Network: Friend Or Foe?The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from users across the web, as...
Fahad HFeb 2, 20161 min readThanksgiving Overtook Cyber Monday As Biggest Day For Visits To Retail SitesThanksgiving has quickly become a juggernaut for retailers online. New data from Hitwise, a division of Connexity, shows Thanksgiving...
