Infographic: The Hours We Spend On Facebook, Tumblr, Pinterest & Social Media
Feeling short of time? Perhaps you’ve lost it all to social media. People spend nearly 7 hours per month on Facebook, and time overall...
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Polls And Testing: When Is Close No Cigar?
I want to try to explain the latter, especially for marketers. Why? Because political elections are in many ways like optimization...
Nielsen: Facebook Users Spending 30 Minutes Less There Now Than 6 Months Ago
The numbers are from Nielsen’s Top 10 web brands list for September 2012. Nielsen estimates that Facebook users spent about six hours, 40...
8 Ways We Deceive Ourselves With Metrics, Part II
Oh, What A Tangled Web We Weave” which discusses eight common ways we practice self-deception, particularly in the context of metrics,...
Almost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDY
The numbers come from a new Content Marketing Institute/Marketing Profs study (sponsored by Brightcove) of more than 1,400 North American...
Red State, Blue State: The Social Network VP Debate Divide Shown In Map Form
In addition to the spikes in search activity, Thursday’s U.S. Vice-Presidential Debate also heated up across popular social networks. You...
8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I
“Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” Along the way, I run the risk of insulting you, but I see...
Despite The Social Media Outrage, The Majority Of Americans Think The Olympic Coverage Has Been R
tape-delayed coverage. With the broadcasting giant saving the highest rated programming for primetime, many folks are downright outraged...
Facebook’s Time-On-Site Back Above 400 Minutes Per User In June, comScore Says
After a couple months of stagnant activity, Facebook usage rebounded in June according to new data from comScore. The company says that...
Content Sharing, It’s Not About Influencers: More People Sharing To Smaller Audiences Provides
recent article by AdAge shows that this may not be the most fruitful effort. Jon Steinberg, President of BuzzFeed, and Jack Krawczyk,...
Report: Twitter Still Sees Booming Growth While Facebook Slows
While Facebook’s growth is slowing, a new report from eMarketer confirmed that Twitter isn’t done with their growth spurt. The popular...
Survey: Women Stay More Private Socially Than Men; Social “Pruning” Of Friends Up
The current privacy atmosphere within social networking sites was uncovered in a Privacy Management report released today by Pew...
Report: 85% Think Social Networks Are “Mostly Kind” Places, But 15% Have Ended Friendshi
A n Demographics Of the respondents polled, 63% of men use social networking sites while 66% of women were active. Not surprisingly the...
Infographic: What’s The Word On Word Of Mouth Marketing?
Is someone talking about your brand? Relax. Chances are, it’s positive. And, it’s happening offline. But web site information is a close...
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