Nest And Google’s Top 10 Biggest Acquisitions
Google’s announcement that it is snapping up home automation firm Nest for a cool $3.2 billion in cash had us looking back at Google’s...
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Are Prospective Car Buyers Your Digital Goldmine? New IAB Study Points To Broader Appeal Beyond Deal
New research from the IAB and Prosper Insight on Auto Intenders — adults ages 18+ who are planning to buy or lease a car or truck within...
Old Guard Industries Now Driving Growth In B2B Online Advertising
For the first time, established industries such as financial services and manufacturing are fueling the growth in real-time bidding in...
Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still
More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse...
Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks
third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show...
IAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013
report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion....
Facebook Now Number 2 In US Digital Ad Sales, Thanks To Mobile [eMarketer]
49 percent of all ad revenues for the quarter — up from 41 percent in Q2. eMarketer today released its latest report on US digital ad...
Rosy Outlook For Digital Publishers: Q3 Ad Revenues Climb 18 Percent In The UK
report from consulting firm Deloitte and the UK’s Association of Online Publishers (AOP). The large majority — 85 percent — of publishers...
Apple: Games, Social And Video Dominate Top Apps Lists
The lists are a mix of “incumbents” and “insurgents.” Pandora remains in the top 10 (12 on the iPad list) and YouTube was number two on...
Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10
Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone...
Survey: 3 Out Of 4 Consumers Now Notice Retargeted Ads
The curtain has been lifted. Consumers are overwhelmingly aware they are being tracked and advertised to by retailers whose sites they’ve...
Survey: Majority Use Smartphones In Stores, Not For E-Commerce
Though the precise percentages vary in the different surveys, directionally the findings are very similar. Overall, 66 percent of...
Kraft Crushes All Other CPG Brands In Paid Search [Study]
In a ranking of the top 50 consumer packaged goods (CPG) advertisers in paid search by ad impressions, Kraft Foods Group overwhelmed the...
Facebook Most Used Mobile App, Google App 10th
CIRP) has released US-based survey data about most frequently used mobile apps and top app publishers. Consistent with comScore data,...
Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders
The latest data from e-commerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in e-commerce history. Online...
Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]
estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last...
Apple Has Twice The Global “Ad Impression Share” Of Android
report from mobile DSP and ad buying platform Adfonic. Adfonic said that in Q3, on a global basis, Android and Apple devices combined for...
Tubemogul Partners With Resonate To Offer Motivations-Based Video Ad Targeting
Resonate provides insights into users’ values, beliefs, attitudes and voting behaviors in addition to brand connections and product...
Extra! Extra! New Survey Shows News Consumption Across Social Media Sites
Social media has become one of the best sources for staying in the know with what’s going on in the world. A new study by Pew Research...
E-Commerce To Cross $200 Billion Threshold This Year
released today by comScore. The firm reported that e-commerce in the third quarter was $47.5 billion. That’s up 13 percent vs. Q3 2012....
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