Fahad HJan 14, 20144 min readNest And Google’s Top 10 Biggest AcquisitionsGoogle’s announcement that it is snapping up home automation firm Nest for a cool $3.2 billion in cash had us looking back at Google’s...
Fahad HJan 13, 20142 min readAre Prospective Car Buyers Your Digital Goldmine? New IAB Study Points To Broader Appeal Beyond DealNew research from the IAB and Prosper Insight on Auto Intenders — adults ages 18+ who are planning to buy or lease a car or truck within...
Fahad HJan 9, 20142 min readOld Guard Industries Now Driving Growth In B2B Online AdvertisingFor the first time, established industries such as financial services and manufacturing are fueling the growth in real-time bidding in...
Fahad HJan 9, 20142 min readHoliday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse...
Fahad HDec 30, 20132 min readSurvey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networksthird quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show...
Fahad HDec 23, 20131 min readIAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion....
Fahad HDec 19, 20132 min readFacebook Now Number 2 In US Digital Ad Sales, Thanks To Mobile [eMarketer]49 percent of all ad revenues for the quarter — up from 41 percent in Q2. eMarketer today released its latest report on US digital ad...
Fahad HDec 17, 20131 min readRosy Outlook For Digital Publishers: Q3 Ad Revenues Climb 18 Percent In The UKreport from consulting firm Deloitte and the UK’s Association of Online Publishers (AOP). The large majority — 85 percent — of publishers...
Fahad HDec 17, 20131 min readApple: Games, Social And Video Dominate Top Apps ListsThe lists are a mix of “incumbents” and “insurgents.” Pandora remains in the top 10 (12 on the iPad list) and YouTube was number two on...
Fahad HDec 16, 20131 min readFacebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone...
Fahad HDec 12, 20133 min readSurvey: 3 Out Of 4 Consumers Now Notice Retargeted AdsThe curtain has been lifted. Consumers are overwhelmingly aware they are being tracked and advertised to by retailers whose sites they’ve...
Fahad HDec 11, 20133 min readSurvey: Majority Use Smartphones In Stores, Not For E-CommerceThough the precise percentages vary in the different surveys, directionally the findings are very similar. Overall, 66 percent of...
Fahad HDec 10, 20132 min readKraft Crushes All Other CPG Brands In Paid Search [Study]In a ranking of the top 50 consumer packaged goods (CPG) advertisers in paid search by ad impressions, Kraft Foods Group overwhelmed the...
Fahad HDec 4, 20131 min readFacebook Most Used Mobile App, Google App 10thCIRP) has released US-based survey data about most frequently used mobile apps and top app publishers. Consistent with comScore data,...
Fahad HDec 3, 20132 min readRecord-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of OrdersThe latest data from e-commerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in e-commerce history. Online...
Fahad HNov 27, 20131 min readHoliday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last...
Fahad HNov 27, 20131 min readApple Has Twice The Global “Ad Impression Share” Of Androidreport from mobile DSP and ad buying platform Adfonic. Adfonic said that in Q3, on a global basis, Android and Apple devices combined for...
Fahad HNov 18, 20131 min readTubemogul Partners With Resonate To Offer Motivations-Based Video Ad TargetingResonate provides insights into users’ values, beliefs, attitudes and voting behaviors in addition to brand connections and product...
Fahad HNov 18, 20131 min readExtra! Extra! New Survey Shows News Consumption Across Social Media SitesSocial media has become one of the best sources for staying in the know with what’s going on in the world. A new study by Pew Research...
Fahad HNov 8, 20131 min readE-Commerce To Cross $200 Billion Threshold This Yearreleased today by comScore. The firm reported that e-commerce in the third quarter was $47.5 billion. That’s up 13 percent vs. Q3 2012....
