Fahad HOct 16, 20142 min readU.S. Programmatic Ad Spend To Top $10 Billion In 2014 And Double By 2016 [eMarketer]Programmatic — automated digital ad buying — is on fire in the U.S, with adoption rising quickly this year. New data from eMarketer pegs...
Fahad HSep 30, 20142 min readMMA: Mobile Spend Could Reach $220B Within DecadeMobile trade group the MMA released a document today that argues mobile marketing spending could — indeed should — reach something like...
Fahad HAug 20, 20141 min readMobile Is Rising Star Of The E-Commerce ShowAn increasing percentage of shopping starts on a smartphone but later concludes on another device or offline. Yet despite this and its...
Fahad HAug 19, 20142 min readReport: Mobile 21 Percent Of E-Commerce, Will Be $84B In 2014Internet Retailer projects that by the end of the year mobile devices will account for 21 percent of e-commerce sales for the “500...
Fahad HJul 16, 20141 min readEight U.S. Firms Control 80 Percent Of Worldwide Mobile Ad RevenueAs we saw yesterday, Yahoo is struggling to get its display business back in black. Data aggregator eMarketer says that will happen, but...
Fahad HJul 8, 20141 min readForecast Says Digital Revenue Will Exceed TV By 2018If eMarketer’s latest media spending forecast is accurate it will mean that by 2018, there will be more digital ad revenue than TV...
Fahad HJul 7, 20142 min readMobile Ad Revenues To Surpass Newspapers, Magazines, Radio This Year — ForecastAccording to a new forecast from eMarketer, total media spending in the US will see its largest increase in a decade reaching $180.1...
Fahad HJul 4, 20142 min readiPhone Has Largest Market Share Growth Over Past 3 YearsMay smartphone data yesterday. Compared with last month there isn’t much change in the numbers. Android remains the top OS, the iPhone is...
Fahad HJun 26, 20142 min readComscore: Apps Now Account For Half Of All Digital Media TimeEven if you never looked at a single survey or piece of data you’d know that time spent with smartphones and tablets is growing...
Fahad HJun 12, 20141 min readNearly $12B In Q1 Ad Revs, Mobile Likely Above 20 PercentThis morning, the IAB released topline digital ad revenues for Q1 2014 in the U.S .market. The trade group said that revenue hit $11.6...
Fahad HApr 10, 20141 min readIAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doublesreleased its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year...
Fahad HMar 28, 20142 min readFor Mobile App Monetization, Free(mium) Is WinningAccording to a survey based study, jointly released by App Annie and IDC this week, the “freemium” model is the most popular way for...
Fahad HMar 20, 20142 min readStudy Confirms Smartphones Now #1 Screen, Beating TVA report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of...
Fahad HFeb 12, 20142 min readReport: Mobile Drove More Than $200 Billion In 2013 Retail SalesxAd has released its 2013 year-in-review report. The data and findings are drawn from “more than 400 billion location-verified ad...
Fahad HJan 29, 20142 min readSurvey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data BudgetsConducted during last October’s Direct Marketing Association Annual Conference, the survey discovered 62 percent of the 370 marketers...
Fahad HDec 23, 20131 min readIAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion....
Fahad HDec 4, 20131 min readComScore: Cyber Monday Desktop Sales Hit $1.735 Billion, Confirming Biggest Online Shopping Day EvercomScore Cyber Monday report confirmed this year’s online shopping numbers represented the biggest Cyber Monday on record, generating...
Fahad HNov 27, 20131 min readHoliday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last...
Fahad HNov 18, 20131 min readTubemogul Partners With Resonate To Offer Motivations-Based Video Ad TargetingResonate provides insights into users’ values, beliefs, attitudes and voting behaviors in addition to brand connections and product...
Fahad HNov 8, 20131 min readE-Commerce To Cross $200 Billion Threshold This Yearreleased today by comScore. The firm reported that e-commerce in the third quarter was $47.5 billion. That’s up 13 percent vs. Q3 2012....
