U.S. Programmatic Ad Spend To Top $10 Billion In 2014 And Double By 2016 [eMarketer]
Programmatic — automated digital ad buying — is on fire in the U.S, with adoption rising quickly this year. New data from eMarketer pegs...
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MMA: Mobile Spend Could Reach $220B Within Decade
Mobile trade group the MMA released a document today that argues mobile marketing spending could — indeed should — reach something like...
Mobile Is Rising Star Of The E-Commerce Show
An increasing percentage of shopping starts on a smartphone but later concludes on another device or offline. Yet despite this and its...
Report: Mobile 21 Percent Of E-Commerce, Will Be $84B In 2014
Internet Retailer projects that by the end of the year mobile devices will account for 21 percent of e-commerce sales for the “500...
Eight U.S. Firms Control 80 Percent Of Worldwide Mobile Ad Revenue
As we saw yesterday, Yahoo is struggling to get its display business back in black. Data aggregator eMarketer says that will happen, but...
Forecast Says Digital Revenue Will Exceed TV By 2018
If eMarketer’s latest media spending forecast is accurate it will mean that by 2018, there will be more digital ad revenue than TV...
Mobile Ad Revenues To Surpass Newspapers, Magazines, Radio This Year — Forecast
According to a new forecast from eMarketer, total media spending in the US will see its largest increase in a decade reaching $180.1...
iPhone Has Largest Market Share Growth Over Past 3 Years
May smartphone data yesterday. Compared with last month there isn’t much change in the numbers. Android remains the top OS, the iPhone is...
Comscore: Apps Now Account For Half Of All Digital Media Time
Even if you never looked at a single survey or piece of data you’d know that time spent with smartphones and tablets is growing...
Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent
This morning, the IAB released topline digital ad revenues for Q1 2014 in the U.S .market. The trade group said that revenue hit $11.6...
IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles
released its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year...
For Mobile App Monetization, Free(mium) Is Winning
According to a survey based study, jointly released by App Annie and IDC this week, the “freemium” model is the most popular way for...
Study Confirms Smartphones Now #1 Screen, Beating TV
A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of...
Report: Mobile Drove More Than $200 Billion In 2013 Retail Sales
xAd has released its 2013 year-in-review report. The data and findings are drawn from “more than 400 billion location-verified ad...
Survey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data Budgets
Conducted during last October’s Direct Marketing Association Annual Conference, the survey discovered 62 percent of the 370 marketers...
IAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013
report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion....
ComScore: Cyber Monday Desktop Sales Hit $1.735 Billion, Confirming Biggest Online Shopping Day Ever
comScore Cyber Monday report confirmed this year’s online shopping numbers represented the biggest Cyber Monday on record, generating...
Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]
estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last...
Tubemogul Partners With Resonate To Offer Motivations-Based Video Ad Targeting
Resonate provides insights into users’ values, beliefs, attitudes and voting behaviors in addition to brand connections and product...
E-Commerce To Cross $200 Billion Threshold This Year
released today by comScore. The firm reported that e-commerce in the third quarter was $47.5 billion. That’s up 13 percent vs. Q3 2012....
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