Mobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more effective for brand ads...

A report from Adobe declared the “app boom” is over in developed markets like the US, with a marked decline in app installs. Two new...

Both Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely...

This is the fourth time in five years Budweiser has ranked No. 1 on Unruly’s list of the top ten most shared Super Bowl ads. The last...

Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary...

Image by Adobe Tubular Labs released its monthly top 10 list of the most watched video creators for November, showing very little had...

According to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page, and 62 percent are buying...

According to the London-based video analytics firm Unruly, the most shared video ad of 2016 is a spot from the UK retailer John Lewis....

Advertisers keep increasing investment in Facebook, third-quarter reports from Kenshoo and Merkle both found. According to Kenshoo data...

A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return...

A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most...

Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular....

lazyllama / Shutterstock.com When it comes to Olympics advertisers earning social and digital buzz, Coca-Cola and Nike took top honors at...

Pinterest’s “Pin It” is no more. The button has changed its name to something a tad more recognizable across the globe: “Save.” This...

It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed...

mama_mia / Shutterstock.com Content analytics platform TrackMaven has released interesting data in its 2016 Social Media Inflation Index,...

Two new reports present data on the cost of mobile app user acquisition and, once acquired, app user engagement and retention benchmarks....

In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways....

Leonardo DiCaprio can stand up and shout today that he’s the “King of Twitter!” His win for Best Actor at Sunday night’s Academy Awards...

Twin Design / Shutterstock.com 2015 was a big year for Instagram’s advertising business. It rolled out new ad formats that could contain...