Nielsen: Facebook Users Spending 30 Minutes Less There Now Than 6 Months Ago
The numbers are from Nielsen’s Top 10 web brands list for September 2012. Nielsen estimates that Facebook users spent about six hours, 40...
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Election 2012 Breaks Records With 31.7 Million Political Tweets
You simply couldn’t escape it. The social media turnout in #Election2012 was as impressive as the actual voter turnout across the...
More Than Half Of Top Brands Are Now On Instagram
We know that Instagram is one of the most popular social destinations for users, but brands are following suit. Back in August, Simply...
Pinterest Debuts In comScore’s Top 50 Web Properties
The September Top 50 is just out, and Pinterest squeaked in at No. 50 with an estimated 25.3 million visitors. That puts it still...
Survey: 70 Percent Of SMBs Embrace Social Media, Seemingly Indifferent To Other Marketing Channels
Merchant Circle (owned by Reply.com) finds that a majority are using social media to promote themselves. Yet only small minorities are...
Study: 70 Percent Of Pinterest Users Are There For Shopping Inspiration
A recent BizRate Insights study compared why online shoppers in the US and Canada use Pinterest and Facebook. Both sites scored highly as...
Red State, Blue State: The Social Network VP Debate Divide Shown In Map Form
In addition to the spikes in search activity, Thursday’s U.S. Vice-Presidential Debate also heated up across popular social networks. You...
Pinterest May Have More Visitors Than Tumblr; If Not, It Will Soon
The folks at Compete made a splash today with a blog post that shows how Pinterest recently surpassed Tumblr in terms of unique visitors....
Chart: Instagram’s Dramatic, 6-Month Rise To Having More Daily Mobile Traffic Than Twitter
Instagram surpassed Twitter in average daily mobile visitors last month. It’s an important milestone in Instagram’s growth, but the...
Report: Fewer Than 1% Of Sales Can Be Tracked Back To Social Media
Forrester suggests that the low numbers could be due to measurement periods required (a 30-day attribution model was used in this report)...
Walmart’s Local Facebook Strategy Isn’t Working, Study Says
Those are some of the findings from a new study by Recommend.ly, a social media tools/analytics company. Walmart launched the “My Local...
Research Firm Predicts Up To 15 Percent Of Likes/Reviews By 2014 Will Be Fake
released a report predicting the importance of online reviews and social media “Likes” will result in Fortune 500 brands and large...
Google+ Reaches 100 Million “Social Network” Users (& How This Is Different From Pa
Yesterday, Google announced that it had 400 million people who had “upgraded” to Google+, a statistic we’ve had updated over time. But...
Social Network Demographics: Pew Study Shows Who Uses Facebook, Twitter, Pinterest & Others
I have a Pinterest account. I’m very comfortable with that.) But are the stereotypes true? In a report issued this week that’s ostensibly...
Democrats Like To Mix Politics & Social Media More Than Republicans, Independents [Study]
Those are some of the findings in Politics on Social Networking Sites, a new study from the Pew Internet and American Life Project....
Survey: Facebook Best For B2C Sales and Leads; LinkedIn For B2B
A new survey shows that when it comes to generating leads and sales, Facebook gets top marks among business-to-consumer marketers while...
Can Social Influence Be Distilled Into A Score? Part I, The Potential
If you’re planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising — how...
Facebook: 3.2 Billion Likes & Comments Every Day
Among the most interesting: Facebook users create 3.2 billion likes and comments every day. Facebook users spend an average of 6 hours,...
EMarketer: 88 Percent Of U.S. Companies Will Market On Facebook By 2014
new report, market research firm eMarketer estimates that 88 percent of U.S. companies will be marketing on Facebook by 2014. That’s more...
Instagram Traffic Up 38 Percent In July, Tumblr Surpasses MySpace [ComScore]
ComScore’s July 2012 Top 50 shows a 38 percent traffic gain for Instagram between June and July, with unique visitors rising from 16.5...
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