Fahad HApr 21, 20161 min readSurvey finds most SMB advertisers on Facebook spend less than $50 per monthGenerating awareness is the number one marketing scenario for small businesses (SMBs) on Facebook, according to a new survey from local...
Fahad HApr 19, 20161 min readTop 10 video creators in March: BuzzFeed Tasty ranks No. 1 for 4th month in a rowFor the fourth month in a row, BuzzFeed Tasty ranked No. 1 on Tubular Lab’s top ten list of most watched video creators across YouTube,...
Fahad HApr 7, 20161 min readAndroid sales make global gains, iPhone SE is slow out of the gate — ReportsGlobal survey data from Kantar Worldpanel ComTech shows Android sales share gains nearly across the board. This includes China, the major...
Fahad HApr 4, 20161 min readNearly 80 percent of social media time now spent on mobile devicesTwin Design / Shutterstock.com One of the more revealing discussions in comScore’s 2016 U.S. Cross-Platform Future in Focus is about...
Fahad HApr 3, 20162 min readAll digital growth now coming from mobile usage — comScoreA new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior....
Fahad HMar 21, 20162 min readSurvey: More than half of customers will defect unless their feedback is recognizedCompanies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback;...
Fahad HMar 17, 20162 min readApp install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]Two new reports present data on the cost of mobile app user acquisition and, once acquired, app user engagement and retention benchmarks....
Fahad HMar 16, 20161 min readTop 10 video creators in February: BuzzFeed Tasty down 1B views but still ranks No. 1Of those 37.6 billion video views, BuzzFeed Tasty pulled 1.9 billion, ranking No. 1 for the third month in a row. While still at the top...
Fahad HMar 11, 20162 min readTop 10 YouTube ads in February: Super Bowl brands dominate & Hyundai leads the packHyundai topped the list with “The Chase,” generating 26 million views. The carmaker saw a combined total of 52.4 million video views in...
Fahad HMar 4, 20162 min readSmartphone Ownership Just Shy Of 80 Percent [comScore]Media measurement firm comScore just released its January mobile and app figures for the US market. Extrapolating from its panel,...
Fahad HFeb 23, 20162 min readTop 10 Video Creators In January: BuzzFeed Tasty Sets New Record With 3B Video ViewsBuzzFeed Tasty has set the record for the most video views in a single month, generating three billion total video views across YouTube,...
Fahad HFeb 23, 20161 min readMobile Devices Now Driving 56 Percent Of Traffic To Top Sites — ReportAccording to SimilarWeb’s State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now...
Fahad HFeb 17, 20162 min readReport: Apps Convert Better For Retailers Than Mobile Web Or The DesktopMobile and cross-device commerce has grown rapidly, and those retailers that can’t master it will be left behind. That’s the clear...
Fahad HFeb 15, 20162 min readStudy: 110 Million iPhones In US, 62 Million iPhone 6 Or Later Modelsolegganko / Shutterstock.com The iPhone 6 and subsequent models now dominate the active installed base of iPhones in the US market....
Fahad HFeb 10, 20162 min readSurvey: SMBs Boosting Digital Media Spend Because Of Competition, Not ROIMore small to medium-sized businesses (SMBs) are devoting more of their resources to digital media, but that may be creating more...
Fahad HFeb 8, 20162 min readReport: Mobile App Installs, Engagement Highest On Weekend & EveningsThis morning, AppsFlyer released its State of App Marketing report. The report looks at more than one billion “non-organic” (paid)...
Fahad HFeb 5, 20161 min readSuper Bowl Advertisers Will Reach A Big Audience, But Will They Miss Millennials?The Super Bowl is arguably the biggest media event of the year. Well over 100 million people in the US will tune in on Sunday. Yet half...
Fahad HFeb 4, 20161 min readDeath To The Dumb Phone: Soon, Nearly 80% Of Mobile Phones In The US Will Be SmartphonesNearly 80 percent of Americans will own smartphones shortly. Media measurement firm comScore just released figures showing smartphone...
Fahad HFeb 2, 20162 min readSurvey: 62 Percent Of SMBs Don’t Know Whether Their Marketing WorksThe majority of small businesses (SMBs) in the US have fewer than four employees. They struggle to match increasingly complex and...
Fahad HJan 27, 20162 min readFrisco, Texas Ranks As Most Mobile-Friendly City In America, According To StudyIf you were asked to name the most mobile-friendly city in America, you probably would guess New York, San Francisco or Seattle. But...
