Survey finds most SMB advertisers on Facebook spend less than $50 per month
Generating awareness is the number one marketing scenario for small businesses (SMBs) on Facebook, according to a new survey from local...
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Top 10 video creators in March: BuzzFeed Tasty ranks No. 1 for 4th month in a row
For the fourth month in a row, BuzzFeed Tasty ranked No. 1 on Tubular Lab’s top ten list of most watched video creators across YouTube,...
Android sales make global gains, iPhone SE is slow out of the gate — Reports
Global survey data from Kantar Worldpanel ComTech shows Android sales share gains nearly across the board. This includes China, the major...
Nearly 80 percent of social media time now spent on mobile devices
Twin Design / Shutterstock.com One of the more revealing discussions in comScore’s 2016 U.S. Cross-Platform Future in Focus is about...
All digital growth now coming from mobile usage — comScore
A new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior....
Survey: More than half of customers will defect unless their feedback is recognized
Companies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback;...
App install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]
Two new reports present data on the cost of mobile app user acquisition and, once acquired, app user engagement and retention benchmarks....
Top 10 video creators in February: BuzzFeed Tasty down 1B views but still ranks No. 1
Of those 37.6 billion video views, BuzzFeed Tasty pulled 1.9 billion, ranking No. 1 for the third month in a row. While still at the top...
Top 10 YouTube ads in February: Super Bowl brands dominate & Hyundai leads the pack
Hyundai topped the list with “The Chase,” generating 26 million views. The carmaker saw a combined total of 52.4 million video views in...
Smartphone Ownership Just Shy Of 80 Percent [comScore]
Media measurement firm comScore just released its January mobile and app figures for the US market. Extrapolating from its panel,...
Top 10 Video Creators In January: BuzzFeed Tasty Sets New Record With 3B Video Views
BuzzFeed Tasty has set the record for the most video views in a single month, generating three billion total video views across YouTube,...
Mobile Devices Now Driving 56 Percent Of Traffic To Top Sites — Report
According to SimilarWeb’s State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now...
Report: Apps Convert Better For Retailers Than Mobile Web Or The Desktop
Mobile and cross-device commerce has grown rapidly, and those retailers that can’t master it will be left behind. That’s the clear...
Study: 110 Million iPhones In US, 62 Million iPhone 6 Or Later Models
olegganko / Shutterstock.com The iPhone 6 and subsequent models now dominate the active installed base of iPhones in the US market....
Survey: SMBs Boosting Digital Media Spend Because Of Competition, Not ROI
More small to medium-sized businesses (SMBs) are devoting more of their resources to digital media, but that may be creating more...
Report: Mobile App Installs, Engagement Highest On Weekend & Evenings
This morning, AppsFlyer released its State of App Marketing report. The report looks at more than one billion “non-organic” (paid)...
Super Bowl Advertisers Will Reach A Big Audience, But Will They Miss Millennials?
The Super Bowl is arguably the biggest media event of the year. Well over 100 million people in the US will tune in on Sunday. Yet half...
Death To The Dumb Phone: Soon, Nearly 80% Of Mobile Phones In The US Will Be Smartphones
Nearly 80 percent of Americans will own smartphones shortly. Media measurement firm comScore just released figures showing smartphone...
Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works
The majority of small businesses (SMBs) in the US have fewer than four employees. They struggle to match increasingly complex and...
Frisco, Texas Ranks As Most Mobile-Friendly City In America, According To Study
If you were asked to name the most mobile-friendly city in America, you probably would guess New York, San Francisco or Seattle. But...
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