Mobile Devices: 30 Percent Of Traffic, 15 Percent Of Sales
A new “year in review” report from e-commerce platform ShopVisible offers some interesting insights and confirms consumer behavior...
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Survey: Of Major Technologies, Social Media Is The Easiest To Give Up
Based on a new survey of just over 1,000 US adults, the Pew Research Center has released findings commemorating the 25th anniversary of...
What’s The Most Expensive (Per User) Acquisition? Hint: Not WhatsApp
Last week when Facebook made its jaw-dropping $19 billion announcement that it was buying messenger WhatsApp many people, including me,...
Amazon Up But Satisfaction With E-Commerce Lowest In A Decade
ACSI) retail and e-commerce report came out. It covers retail, grocery stores, online brokerages and e-commerce. The results are mixed...
Report: 60 Percent Of Internet Access Is Mostly Mobile
In a new global Mobile Media Consumption report, ad network InMobi asserts that, outside the US and UK, mobile media time spent...
Report: New Global Internet Growth Will Mostly Be Mobile
released the results of multiple country surveys about mobile technology adoption and internet usage. The countries in focus were 24...
Ace Metrix Awards P&G Gold Medal As Top Brand At Sochi Olympics
Ace Metrix has awarded Proctor and Gamble a gold medal for being the most effective brand sponsor to date at this year’s Sochi Olympics....
Survey: Only 6 Percent Of SMBs Have Mobile Sites, 45 Percent Don’t Have Any Site At All
Local directory and advertising provider Hibu published a study on small businesses (SMBs) and mobile marketing in the US and UK. It was...
Nielsen: More Time On Internet Through Smartphones Than PCs
Nielsen has released a smörgåsbord of data on “the new digital consumer.” The just released report covers a variety of categories, from...
Social Networks Generate Least Loyalty In 2014 Brand Keys Survey
Facebook, Twitter, LinkedIn and the other major social networks might want to consider this a warning: Social networks generated the...
Ace Metrix Names Microsoft’s “Empowering” Ad Most Effective Super Bowl Ad This Yea
While iSpot.tv and Unruly both ranked Budweiser’s “Puppy Love” the No. 1 most popular Super Bowl ad, Ace Metrix says Microsoft’s...
Budweiser “Puppy Love” Ad Wins This Year’s Super Bowl With Over 1.3 Million Shares
Budweiser has been declared this year’s official Super Bowl brand winner by video analytics firm Unruly, with its “Puppy Love” ad...
Will Chipotle “Series” Usher In Era Of Advertainment?
#Hashtag Bowl site. My own view is that most of the ads failed and won’t help the brands or their products at all. Indeed, studies...
Twitter: More Super Bowl Tweets Than Ever, No Blackout Or Wardrobe Malfunction Required
Twitter’s shared that this year’s Super Bowl generated 24.9 million tweets, more than ever before, edging out last year’s record of 24.1...
The Big Smartphone Market Share Data Roundup
Kantar US smartphone market share (survey based, December 2013) Android — 50.6 percent iPhone — 43.9 percent Windows — 4.3 percent...
1 Billion Smartphones: Samsung On Top But China Rising
Propelled by lower-cost handsets in emerging markets, global smartphone shipments hit or exceeded a billion units according to Strategy...
Samsung, Surface Tablets Gain Traffic But iPad Still 78 Percent
Following its immediate post-Xmas tablet traffic report, ad network Chitika has released new data showing the relative positions of the...
Volkswagen Wins Title Of Most Shared Super Bowl Brand Ever With Over 7 Million Shares
After putting together its list of the top 20 most shared Super Bowl ads of all time, video marketing firm Unruly determined the top ten...
Report: Super Bowl Ad Shares Jumped 89% Between 2012 & 2013
Not only did the number of shares for Super Bowl ads dramatically increase between 2012 and 2013, but shares have climbed 30 times during...
Galaxy S3 And 10″ Tablets Dominate Samsung-Android Traffic
These data come from ad network Chitika, which analyzed “tens of millions of [North American] Samsung smartphone- and tablet-based online...
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