
Most Shared Brands Of 2014: Activia Breaks Into The List At No. 1 On The Success Of Shakira’s
Making its debut appearance at No. 1, Activia has been named the most shared brand of 2014 on the success of its Shakira “La La La”...

Black Friday Deals Drive Frenzy Of Older iPhone Adoption
Widespread buying incentives on older iPhone and iPad models from big box retailers this weekend seem to have driven a lot of sales....

Black Friday – Cyber Monday Weekend: Mobile Traffic Soars But Overall Sales Down
Tis’ the season for shopping predictions and consumer surveys. In the week-long run up to Thanksgiving and Black-Cyber weekend there was...

While Facebook Lags, Tumblr & Pinterest Are The Fastest Growing Social Networks
With a user base of one-third of the Internet-connected world, Facebook’s place as the largest social media platform remains...

Beacon Use In Stores Boosts Engagement, Purchase Intent
Two beacon-related surveys show that awareness of beacons and interaction with beacon-triggered content in stores is growing. One survey...

Majority In US Don’t Know What “Privacy Policy” Really Means
Most Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand...

Top 20 Most Shared Video Ads Of 2014: World Cup Dominates List With Help From Shakira
Ranking 2014’s most popular video ads by social shares versus views, video metrics firm Unruly proved the World Cup was this year’s big...

Placed Launches Top 100 Ranking Of Most Visited Business In US
We have entered the era of “location analytics,” the ability to use mobile devices to measure the impact of digital marketing on store...

Report: 66 Percent Of Email Opens On Mobile, Mostly iOS Devices
Email marketing platform Movable Ink has released its Q3 “Consumer Device Preferences Report.” The report is focused on email engagement...

Survey: Locating Stores Is Primary Mobile Shopping Activity
This article is part of Marketing Land’s Holiday Retailer series. As with other holiday related surveys being released almost daily, new...

Forecast: 30 Percent Of Cyber-Monday Transactions Will Be Mobile
Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of...

Smartphone M-Commerce Revenues Grew 141 Percent In Q3 — Report
This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and...

Getting Mobile Wrong Has Real Consequences For Sales, Brand
Roughly 6,000 adults from six countries, representing a mix of new and more mature mobile markets (China, India, Brazil, the US, UK,...

Facebook Is Still A Runaway Winner In Social Referral Traffic Race
When it comes to driving social referral traffic, there’s Facebook and the seven dwarfs, a reality driven home again by Shareaholic’s...

Survey: 82 Percent Use Retail Circulars Before In-Store Shopping
Print “circular ads” in newspapers have historically been one of the most effective retail advertising vehicles. And while retail is the...

Samsung Drives Nearly 60 Percent Of Android Traffic
According to new data from ad network Chitika, Samsung Galaxy devices are responsible for almost 60 percent of North American Android...

Apple, Google Top Two Global Brands On Interbrand List
Apple is the world’s top brand according to branding consultancy Interbrand. That’s followed by Google in the number two position, with...

Facebook Pads Its Social Login Lead In Q3
Facebook has solidified its position as the top social login provider, accounting for 46% of the industry total, according the third...

This Survey Says: Teens Are Fleeing Facebook; Instagram & Twitter Are More Popular
Add another survey to the mix of contradictory data about teens and Facebook. This one — by investment bank Piper Jaffray — found a huge...
























