Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews
According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online...
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TripAdvisor Proactively Adopts Viewability Standard With “Delayed Ad Call”
Advertisers will be charged for an impression only when a user scrolls to the area of the page where the ad is shown. TripAdvisor’s VP...
Generation M: 50 Percent Of Smartphone Teens Go “Mostly Mobile” For Internet
data from Pew give us a glimpse of the Internet’s future — it’s “mostly mobile.” According to the Q3 2012 survey, 23 percent of teens...
Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices
Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about “later.” Nothing could be...
Twitter: Our Mobile Users Are Younger, More Active & Follow More Brands
The company has released a host of statistics from a study it did with Compete — one that will surely be music to a lot of advertisers’...
Report: Worldwide Online Sales Topped $1 Trillion For First Time In 2012
new eMarketer estimate out today. The research firm estimates that B2C online sales grew 21.1 percent last year to $1.097 trillion....
Twitter And Facebook Report On Top Tweets Per Minute & “Top Moments” During Super B
The not-so-single lady’s celebrated halftime performance generated more than 250,000 tweets per minute (TPMs). Overall, according to...
Pew: 72 Percent Of Smartphone Owners Used Devices While Shopping In Stores
Now a new Pew survey (n=1,003) finds that 58 percent of all mobile phone owners use their handsets as part of shopping in stores this...
Online Retail’s Rosy Outlook: NRF Expects 9-12 Percent Growth In 2013
That’s according to a new forecast from the National Retail Federation and its digital division, Shop.org. The estimates cover most...
Stark Differences: Social Vs. Search Referrals & Ad Clicking Behavior
The search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A...
Report: Mobile Travel Callers Convert At Much Higher Rates Than PC Users
Marchex has released an interesting travel study that captures data about the differences between PC and mobile users. Overall the study...
Google’s Share Of Social Logins Gaining On Facebook (But Not On Mobile)
latest report from Janrain. The company says that Facebook’s overall share of social logins fell to 49 percent as of Q4 2012, down from...
Survey: 91 Percent Have Gone Into Stores Because Of Online Promotion
Though most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local...
Studies: As Mobile Email Usage Soars, Marketers Budget More For Email, Mobile And Social
Next year looks to be a strong one for email marketing according to a StrongMail survey of more than a thousand marketers released today....
Report: iPad Owners More Educated, Affluent Than Android Tablet Owners
The Pew Research Center’s Project for Excellence in Journalism released a report on the mobile news consumption habits of US young...
Pew: 56 Percent Of All Mobile Users Access The Internet
According to some new survey data released over the weekend by the Pew Internet & American Life Project, 56 percent of all mobile phone...
Black Friday Sales Top $1 Billion As Web Prepares For Even Bigger Cyber Monday Shopping Surge
This weekend comScore reported that for the first time Black Friday online sales topped $1 billion. The expectation is that today, the...
Report: Mobile Safari Users Generate More Clicks, Longest Queries
Chitika provided us with some interesting data comparing click through rates (CTRs) and query lengths on the various desktop and mobile...
Study: 70 Percent Of Pinterest Users Are There For Shopping Inspiration
A recent BizRate Insights study compared why online shoppers in the US and Canada use Pinterest and Facebook. Both sites scored highly as...
Red State, Blue State: The Social Network VP Debate Divide Shown In Map Form
In addition to the spikes in search activity, Thursday’s U.S. Vice-Presidential Debate also heated up across popular social networks. You...
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