
Kraft Crushes All Other CPG Brands In Paid Search [Study]
In a ranking of the top 50 consumer packaged goods (CPG) advertisers in paid search by ad impressions, Kraft Foods Group overwhelmed the...

How Viral Is Ron Burgundy: The Top 20 Most Shared Anchorman Videos
After declaring Winnipeg, “The Paris of Canada,” Burgundy showed up in an ESPN video on Monday, interviewing Peyton Manning to promote...

Report: Top 3 Video Ads Of 2013 Earned Nearly 50 Times More Shares Than Top Ads Of 2006
“We’ve been tracking the most shared videos at Unruly – UGC and branded – since we launched the Unruly Viral Video Chart back in 2006,”...

Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]
estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last...

The Year Of Beauty Sketches & Camels: Unruly Releases Top 20 Most Shared Ads Of 2013
Unruly has already released its top 20 most shared ads for 2013. Based on the number of Facebook, Twitter and blogosphere shares, Unruly...

Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs
ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad...

Tubemogul Partners With Resonate To Offer Motivations-Based Video Ad Targeting
Resonate provides insights into users’ values, beliefs, attitudes and voting behaviors in addition to brand connections and product...

New Research: The Retargeting Barometer, 3rd Edition
The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...

Despite Being A Smaller Percentage, The Younger End Of The Key TV Demo Is Easier To Reach Online [Ni
Advertisers targeting consumers ages 18 to 49 (51 percent of the US online population) stand a very good chance of reaching their key...

Nielsen: Search Ads Gain Trust, But Traditional Ads Still Outrank Digital In Consumer Trust
With the exception of ads in newspapers, all ad formats saw increases in consumer trust from 2007. Trust in ads shown in search engine...

Report: One Quarter Of Tablet Video Views Happen In Primetime, CTR On Pre-Roll Ads Higher On Mobile
The report shows smartphone and tablet video viewing habits are fairly consistent until evening. Beginning at 7 p.m., tablet usage...

eMarketer: Retail Industry Expected To Spend $9.42 Billion On Paid Digital Media This Year
A new report from eMarketer says that the US retail industry will spend $9.42 billion this year on paid digital media. By 2017, that...

How Pay-Per-View Networks Cost Advertisers $180 Million A Year In Impression Fraud
A significant percentage of the top 100 online advertisers are being victimized by pay-per-view (PPV) networks that perpetrate impression...

Report: Video Ad Shares Grow 7% In Q2 With Help From Dove, Evian & The Man Of Steel
Unruly’s newly released Q2 2013 Social Video Report reveals online video ad shares grew seven percent during the second quarter, even...

73% Of Online Publishers Offer Native Advertising, Just 10% Still Sitting On The Sidelines [eMarkete
Nearly three quarters of U.S. publishers offer online native advertising opportunities on their sites, according to new research released...

Amazon Ad Revenue Jumps 45 Percent, Tops $600 Million [Report]
Last year’s revenue jumped 45.5 percent from 2011, and the company’s ad revenue growth is expected to increase nearly 37 percent this...

Sharethrough Mobile Platform Launches To Power Native Advertising On Mobile Devices
Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote...

Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked
announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released...

Survey: 92% Agree Ad Supported Online Content Is Important To The Overall Value Of The Internet
poll commissioned by the Digital Advertising Alliance (DAA), 92 percent of 1,000 Americans surveyed agreed that free news, weather,...
























